Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Markenkommunikation und Beziehungsmarketing (MBM)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Fakultät Wirtschaftswissenschaften, Hochschule Mittweida, Mittweida, Germany
Julia Köhler
About the author
Bibliographic Information
Book Title: Events als Instrumente des Regionalmarketing
Book Subtitle: Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle
Authors: Julia Köhler
Series Title: Markenkommunikation und Beziehungsmarketing
DOI: https://doi.org/10.1007/978-3-658-07114-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-07113-4Published: 22 September 2014
eBook ISBN: 978-3-658-07114-1Published: 10 September 2014
Series ISSN: 2626-0263
Series E-ISSN: 2626-028X
Edition Number: 1
Number of Pages: XX, 320
Number of Illustrations: 47 b/w illustrations
Topics: Tourism Management, Marketing, Market Research/Competitive Intelligence