Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Kundenmanagement & Electronic Commerce (KEC)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (9 chapters)
-
Front Matter
-
Back Matter
About this book
Authors and Affiliations
-
Institut für Marketing, Marketing Center Münster, Westfälische Wilhelms - Universität Münster, Münster, Deutschland
Johannes Wissmann
About the author
Dr. Johannes Wissmann promovierte am Institut für Marketing der Westfälischen Wilhelms-Universität Münster bei Prof. Dr. Manfred Krafft.
Bibliographic Information
Book Title: Einwilligungen im Permission Marketing
Book Subtitle: Empirische Analysen von Determinanten aus der Sicht von Konsumenten
Authors: Johannes Wissmann
Series Title: Kundenmanagement & Electronic Commerce
DOI: https://doi.org/10.1007/978-3-658-03553-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-03552-5Published: 23 September 2013
eBook ISBN: 978-3-658-03553-2Published: 11 September 2013
Series ISSN: 2627-3233
Series E-ISSN: 2627-325X
Edition Number: 1
Number of Pages: XXXI, 369
Number of Illustrations: 27 b/w illustrations
Topics: Marketing