Editors:
- New articles in social sciences?
- Includes supplementary material: sn.pub/extras
Part of the book series: Management – Culture – Interpretation (MCI)
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Table of contents (18 chapters)
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Front Matter
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Places and Possibilities
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Front Matter
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Critiques and Consequences
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Front Matter
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About this book
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.
Editors and Affiliations
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Karlsruhe, Germany
Stephan Sonnenburg
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FH Joanneum University of Applied Sciences, Graz, Austria
Laura Baker
About the editors
Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty “Management and Performance”.
Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management.Bibliographic Information
Book Title: Branded Spaces
Book Subtitle: Experience Enactments and Entanglements
Editors: Stephan Sonnenburg, Laura Baker
Series Title: Management – Culture – Interpretation
DOI: https://doi.org/10.1007/978-3-658-01561-9
Publisher: Springer VS Wiesbaden
eBook Packages: Humanities, Social Sciences and Law, Social Sciences (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-01560-2Published: 16 March 2013
eBook ISBN: 978-3-658-01561-9Published: 26 February 2013
Series ISSN: 2625-2686
Series E-ISSN: 2625-2694
Edition Number: 1
Number of Pages: VII, 278
Number of Illustrations: 75 b/w illustrations