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Nonverbale Marktkommunikation

  • Textbook
  • © 1986

Overview

Authors:
  1. Peter Weinberg

    1. Universität-GH-Paderborn, Paderborn, Germany

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Part of the book series: Konsum und Verhalten (KONSUM, volume 11)

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Table of contents (5 chapters)

  1. Front Matter

    Pages I-4
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  2. Zur Problemstellung

    • Peter Weinberg
    Pages 5-26

  3. Erfassung der nonverbalen Marktkommunikation

    • Peter Weinberg
    Pages 27-74

  4. Kommunikation beim Verkauf

    • Peter Weinberg
    Pages 75-112

  5. Emotionale Kaufentscheidungen

    • Peter Weinberg
    Pages 113-162

  6. Emotionale Werbung

    • Peter Weinberg
    Pages 163-214

  7. Back Matter

    Pages 215-224
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Keywords

Authors and Affiliations

  • Universität-GH-Paderborn, Paderborn, Germany

    Peter Weinberg

Bibliographic Information

  • Book Title: Nonverbale Marktkommunikation

  • Authors: Peter Weinberg

  • Series Title: Konsum und Verhalten

  • DOI: https://doi.org/10.1007/978-3-642-61654-9

  • Publisher: Physica Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Physica-Verlag Heidelberg 1986

  • Hardcover ISBN: 978-3-7908-0357-0Published: 14 October 1986

  • Softcover ISBN: 978-3-642-64897-7Published: 02 October 2011

  • eBook ISBN: 978-3-642-61654-9Published: 07 March 2013

  • Series ISSN: 0176-9235

  • Edition Number: 1

  • Number of Pages: IV, 224

  • Topics: Business and Management, general, Marketing

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