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Table of contents (9 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Weinheim, Deutschland
Fritz Unger
Bibliographic Information
Book Title: Werbemanagement
Authors: Fritz Unger
DOI: https://doi.org/10.1007/978-3-642-47683-9
Publisher: Physica Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Physica-Verlag Heidelberg 1989
Softcover ISBN: 978-3-642-47685-3Published: 01 July 2012
eBook ISBN: 978-3-642-47683-9Published: 08 March 2013
Edition Number: 1
Number of Pages: 420
Topics: Marketing