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Dynamic Competitive Analysis in Marketing

Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1–2, 1995

  • Conference proceedings
  • © 1996

Overview

Editors:
  1. Steffen Jørgensen

    1. Department of Management, Odense University, Odense M, Denmark

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    You can also search for this editor in PubMed   Google Scholar

  2. Georges Zaccour

    1. GERAD, HEC, Montréal, Canada

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    You can also search for this editor in PubMed   Google Scholar

Part of the book series: Lecture Notes in Economics and Mathematical Systems (LNE, volume 444)

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Table of contents (16 papers)

  1. Front Matter

    Pages I-X
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  4. New Product Diffusion Models

    1. Government Price Subsidies to Promote Fast Diffusion of a New Consumer Durable

      • Engelbert J. Dockner, Andrea Gaunersdorfer, Steffen Jørgensen
      Pages 101-110

    2. Optimal Pricing Strategies for Primary and Contingent Products under Duopoly Environment

      • Yuko Minowa, S. Chan Choi
      Pages 111-124

  5. Channels of Distribution

    1. Impacts of Category Management and Brand Management From a Retailer’s Perspective

      • Subir Bandyopadhyay, Suresh Divakar
      Pages 125-137

    2. Channel Coordination In The Presence of Two Sided Asymmetric Information

      • Ramarao Desiraju
      Pages 138-157

    3. Dynamic Marketing Strategies in a Two-Member Channel

      • Steffen Jørgensen, Georges Zaccour
      Pages 158-174

  7. Back Matter

    Pages 283-285
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Keywords

About this book

This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis.

Editors and Affiliations

  • Department of Management, Odense University, Odense M, Denmark

    Steffen Jørgensen

  • GERAD, HEC, Montréal, Canada

    Georges Zaccour

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