Persuasive Technology

1. Front Matter

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2. Persuasive Technology for Human Well-Being: Setting the Scene

   1. Persuasive Technology for Human Well-Being: Setting the Scene

      • Wijnand IJsselsteijn, Yvonne de Kort, Cees Midden, Berry Eggen, Elise van den Hoven

      Pages 1-5

3. Psychological Principles of Persuasive Technology

   1. The Six Most Powerful Persuasion Strategies

      • B. J. Fogg

      Pages 6-6

   2. Changing Induced Moods Via Virtual Reality

      • Rosa María Baños, Víctor Liaño, Cristina Botella, Mariano Alcañiz, Belén Guerrero, Beatriz Rey

      Pages 7-15

   3. Technology Adds New Principles to Persuasive Psychology: Evidence from Health Education

      • Arie Dijkstra

      Pages 16-26

   4. Persuasiveness of a Mobile Lifestyle Coaching Application Using Social Facilitation

      • Roland Gasser, Dominique Brodbeck, Markus Degen, Jürg Luthiger, Remo Wyss, Serge Reichlin

      Pages 27-38

   5. Cueing Common Ecological Behaviors to Increase Environmental Attitudes

      • Gert Cornelissen, Mario Pandelaere, Luk Warlop

      Pages 39-44

   6. Persuasive Appliances: Goal Priming and Behavioral Response to Product-Integrated Energy Feedback

      • Teddy McCalley, Florian Kaiser, Cees Midden, Merijn Keser, Maarten Teunissen

      Pages 45-49

   7. The Persuasive Power of Mediated Risk Experiences

      • Anneloes Meijnders, Cees Midden, Teddy McCalley

      Pages 50-54

   8. Social Presence as a Conduit to the Social Dimensions of Online Trust

      • Peter de Vries

      Pages 55-59

4. Persuasive Technology: Theory and Modelling

   1. Feeling Strangely Fine: The Well-Being Economy in Popular Games

      • Pippin Barr, Rilla Khaled, James Noble, Robert Biddle

      Pages 60-71

   2. Our Place or Mine? Exploration into Collectivism-Focused Persuasive Technology Design

      • Rilla Khaled, Pippin Barr, James Noble, Ronald Fischer, Robert Biddle

      Pages 72-83

   3. Persuasion Artifices to Promote Wellbeing

      • Fiorella de Rosis, Irene Mazzotta, Maria Miceli, Isabella Poggi

      Pages 84-95

   4. Well-Being to “Well Done!”: The Development Cycle in Role-Playing Games

      • Pippin Barr, Rilla Khaled, James Noble, Robert Biddle

      Pages 96-99

   5. Using Computational Agents to Motivate Diet Change

      • Chris Creed

      Pages 100-103

   6. Investigating Social Software as Persuasive Technology

      • Rilla Khaled, Pippin Barr, James Noble, Robert Biddle

      Pages 104-107

   7. Towards an Architecture for an Adaptive Persuasive System

      • Hien Nguyen, Judith Masthoff

      Pages 108-111

5. Persuasive Technology: Design, Applications and Evaluations

   1. Persuasive Design: Fringes and Foundations

      • Johan Redström

      Pages 112-122

   2. The PowerHhouse: A Persuasive Computer Game Designed to Raise Awareness of Domestic Energy Consumption

      • Magnus Bang, Carin Torstensson, Cecilia Katzeff

      Pages 123-132

   3. Break the Habit! Designing an e-Therapy Intervention Using a Virtual Coach in Aid of Smoking Cessation

      • Jorne Grolleman, Betsy van Dijk, Anton Nijholt, Andrée van Emst

      Pages 133-141

Persuasive technology is the general class of technology that has the explicit purpose of changing human attitudes and behaviours. Persuasive technologies apply principles of social psychology in influencing people; principles of credibility, trust, reciprocity, authority and the like. Social psychologists have spent a great deal of effort over many years in trying to understand how attitude and behaviour change comes about, focusing on the effectiveness of human persuaders, and the persuasive power of messages delivered through non-interactive mass-media, such as newspapers or television. Harnessing the persuasive power of current interactive media, persuasive technology was recently identified as a separate research field, as evidenced by B.J. 1 Fogg’s first discussion of the domain. Fogg characterises computers designed to 2 persuade as the 5th major wave in computing . The scope of technologies that hold persuasive potential is broader than ICT alone, and includes persuasive product design and architectural design, yet the interactive nature of computers uniquely enables user-sensitive and user-adaptive responding, allowing persuasive messages to be tailored to the specific user in question, presented at the right place and at the right time, thereby heightening their likely persuasive impact.

• Ambient Intelligence
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• architecture
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• communication science
• environmental conservation
• environmental psychology
• game design
• intelligence
• learning
• persuasive technologies
• proving
• therapy
• unmanned aerial vehicle

• Eindhoven University of Technology, Eindhoven, The Netherlands

  Wijnand A. IJsselsteijn

• Technology Management, Eindhoven University of Technology, Eindhoven, The Netherlands

  Yvonne A. W. Kort

• Department of Human-Technology Interaction, Eindhoven University of Technology, Eindhoven, The Netherlands

  Cees Midden

• Faculteit Industrial Design, Technische Universiteit Eindhoven, Eindhoven, The Netherlands

  Berry Eggen

• Industrial Design Department, Eindhoven University of Technology, Eindhoven, The Netherlands

  Elise Hoven

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