Authors:
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (16 chapters)
-
Front Matter
-
Die Rolle der Information im Marketing
-
Methoden der Marktforschung
-
Besonderheiten der Marktforschung in ausgewählten Märkten
-
Back Matter
About this book
Bibliographic Information
Book Title: Marktforschung
Book Subtitle: Methodische Grundlagen und praktische Anwendung
Authors: Ludwig Berekoven, Werner Eckert, Peter Ellenrieder
DOI: https://doi.org/10.1007/978-3-322-91732-4
Publisher: Gabler Verlag Wiesbaden
-
eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1989
Softcover ISBN: 978-3-409-36985-5Published: 01 January 1989
eBook ISBN: 978-3-322-91732-4Published: 09 March 2013
Edition Number: 4
Number of Pages: 404
Number of Illustrations: 26 b/w illustrations