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  • Book
  • © 1975

Handbuch des Direct-Marketing

Editors:

  1. H. Dallmer
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    You can also search for this editor in PubMed   Google Scholar

  2. R. Thedens
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    You can also search for this editor in PubMed   Google Scholar

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Table of contents (26 chapters)

  1. Front Matter

    Pages 1-10
    PDF

  2. Überblick über das Gebiet des Direct-Marketing

    1. Front Matter

      Pages 11-11
      PDF

    2. Das System des Direct-Marketing

      • H. Dallmer, R. Thedens
      Pages 13-29

    4. Der Versandhandel: Zahlen, Daten, Fakten

      • G. Krämer
      Pages 45-49

  3. Theoretische Grundzüge des Direct-Marketing

    1. Front Matter

      Pages 51-51
      PDF

    2. Grundzüge des Marketing

      • St. Tischler, L. Wagner, G. Reiser, E. Dichtl
      Pages 53-109

    3. Grundzüge der Direkten Kommunikation

      • W. Lerg, W. Kroeber-Riel, K. Kaas, R. Köhler, O. W. Haseloff
      Pages 111-215

  4. Technik der Direkten Kommunikation

    1. Front Matter

      Pages 217-220
      PDF

    3. Die Bestimmung der Optimalen Zielgruppe

      • G. Lehr, H. Hornemann, H. Heidbreder, H. Dallmer, C. Reinbacher, R. Pfeiffer et al.
      Pages 231-324

    4. Die Schriftliche Ansprache

      • C. Mayer, H. Dallmer, G. Prestel, K. Ruege, K. Weger, J. Henß et al.
      Pages 325-491

    5. Die Post (Sendungsarten, Bestimmungen, Gebühren)

      • G. Luchtefeld, J. C. Bartels, Wessel-Ellermann, C. N. Aspes
      Pages 493-532

    6. Die Produktion

      • A. Gutsche, J. Pfanne, G. Lückermann
      Pages 533-576

  5. Leistungssubstanz und Leistungsabgeltung bei direkter Distribution

    1. Front Matter

      Pages 577-577
      PDF

    2. Produkt-, Preis- und Konditionenpolitik

      • W. Wallmeier
      Pages 579-587

    3. Kundendienstpolitik

      • H. P. Dubke
      Pages 589-606

  6. Planungs- und Kontrolltechniken im Direct-Marketing

    1. Front Matter

      Pages 607-611
      PDF

    2. Planung und Planungstechniken

      • H. Dallmer
      Pages 613-640

    3. Die Testvariablen

      • K. H. A. Kniepkamp
      Pages 641-662
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Keywords

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Bibliographic Information

  • Book Title: Handbuch des Direct-Marketing

  • Editors: H. Dallmer, R. Thedens

  • DOI: https://doi.org/10.1007/978-3-663-13325-4

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1975

  • Softcover ISBN: 978-3-409-36695-3Published: 01 January 1975

  • eBook ISBN: 978-3-663-13325-4Published: 11 November 2013

  • Edition Number: 1

  • Number of Pages: VIII, 948

  • Topics: Business and Management, general

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Buy it now

eBook USD 54.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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