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Table of contents (15 chapters)
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Front Matter
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Erläuterungen zur Benutzung des Arbeitsbuches
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Marketing-Ziele und -Strategien
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Marketing-Instrumente
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Marketing-Mix
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Marketing-Organisation
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Institutionen im Marketing
Bibliographic Information
Book Title: Arbeitsbuch Marketing
Authors: Bülles, H. Raffée
DOI: https://doi.org/10.1007/978-3-322-84298-5
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler · Wiesbaden 1974
Softcover ISBN: 978-3-409-36571-0Published: 01 January 1974
eBook ISBN: 978-3-322-84298-5Published: 08 March 2013
Edition Number: 1
Number of Pages: 142
Topics: Business and Management, general