Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (12 chapters)
-
Front Matter
-
Markentechnik und Marketingstrategien der Industrie
-
Front Matter
-
-
Handel und Verbraucher als Partner der Markenartikelindustrie
-
Front Matter
-
-
Back Matter
Authors and Affiliations
-
Universität Innsbruck, Austria
Clemens-August Andreae
Bibliographic Information
Book Title: Markenartikel heute
Book Subtitle: Marke, Markt und Marketing
Authors: Clemens-August Andreae
Series Title: Schriftenreihe Markt und Marketing
DOI: https://doi.org/10.1007/978-3-322-88034-5
Publisher: Gabler Verlag Wiesbaden
-
eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1978
Softcover ISBN: 978-3-409-36192-7Published: 01 January 1978
eBook ISBN: 978-3-322-88034-5Published: 09 March 2013
Edition Number: 1
Number of Pages: 296
Number of Illustrations: 1 b/w illustrations
Topics: Business and Management, general