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Book cover
  • Book
  • © 1987

Absatzwirtschaft im Industriebetrieb

Authors:

Editors:

  1. G. C. Otto
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  1. Günter Ebert
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  2. Dieter Klause
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  3. Eduard Mändle
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Table of contents (11 chapters)

  1. Front Matter

    Pages 1-4
    PDF

  3. Marktanalyse

    • G. C. Otto
    Pages 11-34

  4. Festlegung der Absatzzielsetzung

    • G. C. Otto
    Pages 35-38

  5. Produktpolitik

    • G. C. Otto
    Pages 39-44

  6. Preispolitik

    • G. C. Otto
    Pages 45-52

  7. Distributionspolitik

    • G. C. Otto
    Pages 53-61

  8. Kommunikationspolitik

    • G. C. Otto
    Pages 62-77

  9. Testmarktpolitik

    • G. C. Otto
    Pages 78-81

  10. Marketing-Detailplanung

    • G. C. Otto
    Pages 82-87

  11. Verkaufsabwicklung (Lieferservice)

    • G. C. Otto
    Pages 88-92

  12. Außenhandelsgeschäfte

    • G. C. Otto
    Pages 93-100

  13. Back Matter

    Pages 101-112
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Keywords

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Bibliographic Information

  • Book Title: Absatzwirtschaft im Industriebetrieb

  • Authors: G. C. Otto

  • Editors: Günter Ebert, Dieter Klause, Eduard Mändle

  • DOI: https://doi.org/10.1007/978-3-322-89686-5

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1987

  • Softcover ISBN: 978-3-409-21043-0Published: 01 January 1987

  • eBook ISBN: 978-3-322-89686-5Published: 08 March 2013

  • Edition Number: 2

  • Number of Pages: 110

  • Topics: Business and Management, general

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Buy it now

eBook USD 49.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 64.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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