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Key Account Management

Konzepte für wirksames Beziehungsmanagement

  • Book
  • © 1994

Overview

Authors:
  1. Harald Rau

    1. Schriesheim, Deutschland

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Table of contents (8 chapters)

  1. Front Matter

    Pages III-IX
    Download chapter PDF

  2. Key Account Management — eine Modeerscheinung?

    • Harald Rau
    Pages 1-20

  3. Key Account Management — was ist das?

    • Harald Rau
    Pages 21-30

  4. Key Account Management — wozu?

    • Harald Rau
    Pages 31-92

  5. Der Key Account Manager — ein Tausendsassa?

    • Harald Rau
    Pages 93-120

  6. Organisationsprinzip Key Account Management

    • Harald Rau
    Pages 121-151

  7. In Strategien denken! Strategisches Prinzip Key Account Management

    • Harald Rau
    Pages 152-186

  8. KAM im Wandel

    • Harald Rau
    Pages 187-208

  9. Key Account Management — keine Modeerscheinung!

    • Harald Rau
    Pages 209-213

  10. Back Matter

    Pages 215-230
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Keywords

Authors and Affiliations

  • Schriesheim, Deutschland

    Harald Rau

Bibliographic Information

  • Book Title: Key Account Management

  • Book Subtitle: Konzepte für wirksames Beziehungsmanagement

  • Authors: Harald Rau

  • DOI: https://doi.org/10.1007/978-3-322-82729-6

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1994

  • Softcover ISBN: 978-3-409-18907-1Published: 01 April 1994

  • eBook ISBN: 978-3-322-82729-6Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 236

  • Topics: Business and Management, general

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