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Table of contents (6 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Der Weg zum neuen Konsumenten
Book Subtitle: Wertewandel in der Werbung
Authors: Friedrich A. Rode
DOI: https://doi.org/10.1007/978-3-322-84224-4
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1989
Softcover ISBN: 978-3-409-18400-7Published: 01 January 1989
eBook ISBN: 978-3-322-84224-4Published: 02 July 2013
Edition Number: 1
Number of Pages: 171
Number of Illustrations: 10 b/w illustrations, 24 illustrations in colour
Topics: Business and Management, general