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  • Book
  • © 1995

Dienstleistungsmarketing

Grundlagen - Konzepte - Methoden

Authors:

  1. Heribert Meffert

    1. Instituts für Marketing, Westfälischen Wilhelms-Universität Münster, Deutschland

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  2. Manfred Bruhn

    1. European Business School, Private Wissenschaftliche Hochschule, Schloß Reichartshausen im Rheingau, Deutschland
      Friedrich-Schiller-Universität Jena, Deutschland

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Table of contents (8 chapters)

  1. Front Matter

    Pages I-XXII
    PDF

  2. Gegenstand und Besonderheiten des Dienstleistungsmarketing

    • Heribert Meffert, Manfred Bruhn
    Pages 1-68

  3. Informationsgrundlagen des Dienstleistungsmarketing

    • Heribert Meffert, Manfred Bruhn
    Pages 69-113

  4. Strategisches Dienstleistungsmarketing

    • Heribert Meffert, Manfred Bruhn
    Pages 115-194

  5. Qualitätsmanagement im Dienstleistungsbereich

    • Heribert Meffert, Manfred Bruhn
    Pages 195-247

  6. Operatives Dienstleistungsmarketing

    • Heribert Meffert, Manfred Bruhn
    Pages 249-326

  7. Implementierung des Dienstleistungsmarketing

    • Heribert Meffert, Manfred Bruhn
    Pages 327-353

  8. Entwicklungstendenzen des Dienstleistungsmarketing

    • Heribert Meffert, Manfred Bruhn
    Pages 355-362

  9. Fallstudien zum Dienstleistungsmarketing

    • Heribert Meffert, Manfred Bruhn
    Pages 363-594

  10. Back Matter

    Pages 595-630
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Keywords

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Authors and Affiliations

  • Instituts für Marketing, Westfälischen Wilhelms-Universität Münster, Deutschland

    Heribert Meffert

  • European Business School, Private Wissenschaftliche Hochschule, Schloß Reichartshausen im Rheingau, Deutschland

    Manfred Bruhn

  • Friedrich-Schiller-Universität Jena, Deutschland

    Manfred Bruhn

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Bibliographic Information

  • Book Title: Dienstleistungsmarketing

  • Book Subtitle: Grundlagen - Konzepte - Methoden

  • Authors: Heribert Meffert, Manfred Bruhn

  • DOI: https://doi.org/10.1007/978-3-322-85492-6

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1995

  • Softcover ISBN: 978-3-409-13688-4Published: 01 January 1995

  • eBook ISBN: 978-3-322-85492-6Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 627

  • Topics: Business and Management, general

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Buy it now

eBook USD 49.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 84.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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