Skip to main content
  • Book
  • © 1986

Marktforschung

Grundriß mit Fallstudien

Authors:

Buy it now

Buying options

eBook USD 54.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (5 chapters)

  1. Front Matter

    Pages 1-9
  2. Marktforschung und Marketingentscheidungen

    • Heribert Meffert
    Pages 11-21
  3. Informationsgewinnung

    • Heribert Meffert
    Pages 22-69
  4. Informationsauswertung

    • Heribert Meffert
    Pages 70-140
  5. Spezialaspekte der Marktforschung

    • Heribert Meffert
    Pages 141-147
  6. Fallstudien zur Marktforschung (mit Lösungen)

    • Heribert Meffert
    Pages 149-246
  7. Back Matter

    Pages 247-252

Bibliographic Information

  • Book Title: Marktforschung

  • Book Subtitle: Grundriß mit Fallstudien

  • Authors: Heribert Meffert

  • DOI: https://doi.org/10.1007/978-3-322-85903-7

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1986

  • Softcover ISBN: 978-3-409-13606-8Published: 01 January 1986

  • eBook ISBN: 978-3-322-85903-7Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 252

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 54.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access