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  • © 1991

Marketinginformatik

Grundlagen und Perspektiven der Computerintegration

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Table of contents (4 chapters)

  1. Front Matter

    Pages 1-8
  2. Einführung

    • Jörn-Axel Meyer
    Pages 9-10
  3. Hardware

    • Jörn-Axel Meyer
    Pages 11-56
  4. Software

    • Jörn-Axel Meyer
    Pages 57-78
  5. Künstliche Intelligenz

    • Jörn-Axel Meyer
    Pages 79-106
  6. Back Matter

    Pages 107-136

Bibliographic Information

  • Book Title: Marketinginformatik

  • Book Subtitle: Grundlagen und Perspektiven der Computerintegration

  • Authors: Jörn-Axel Meyer

  • DOI: https://doi.org/10.1007/978-3-322-85899-3

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1991

  • Softcover ISBN: 978-3-409-13383-8Published: 01 January 1991

  • eBook ISBN: 978-3-322-85899-3Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 134

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 54.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access