Authors:
- Prämarketing - Der Wettlauf mit der Zeit
Part of the book series: neue betriebswirtschaftliche forschung (nbf) (NBF, volume 167)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (5 chapters)
-
Front Matter
-
Back Matter
About this book
About the author
Bibliographic Information
Book Title: Prämarketing
Book Subtitle: Zur Markteinführung neuer Produkte
Authors: Martin Möhrle
Series Title: neue betriebswirtschaftliche forschung (nbf)
DOI: https://doi.org/10.1007/978-3-322-91337-1
Publisher: Gabler Verlag Wiesbaden
-
eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1995
Softcover ISBN: 978-3-409-13262-6Published: 01 October 1995
eBook ISBN: 978-3-322-91337-1Published: 13 March 2013
Series ISSN: 0175-8802
Series E-ISSN: 2945-8129
Edition Number: 1
Number of Pages: XII, 317
Number of Illustrations: 15 b/w illustrations
Topics: Business and Management, general