Authors:
- Erfolgreicher Einsatz von Direktmarketing durch richtige Planung
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Table of contents (4 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
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Mainz, Deutschland
Heinrich Holland
About the author
Bibliographic Information
Book Title: Direktmarketing-Aktionen professionell planen
Book Subtitle: Von der Situationsanalyse bis zur Erfolgskontrolle
Authors: Heinrich Holland
DOI: https://doi.org/10.1007/978-3-322-82353-3
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 2001
Softcover ISBN: 978-3-409-11772-2Published: 30 August 2001
eBook ISBN: 978-3-322-82353-3Published: 08 March 2013
Edition Number: 1
Number of Pages: 163
Number of Illustrations: 57 b/w illustrations
Topics: Business and Management, general