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  • © 1993

Freizeitökomomie: Marketing von Erlebniswelten

Part of the book series: Freizeit- und Tourismusstudien (FUTS, volume 5)

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Table of contents (8 chapters)

  1. Front Matter

    Pages 3-12
  2. Rahmenbedingungen und Situationsanalyse

    • Horst W. Opaschowski
    Pages 13-22
  3. Wirtschaftsfaktor Freizeit

    • Horst W. Opaschowski
    Pages 23-43
  4. Marketing von Erlebniswelten. Trendsignale

    • Horst W. Opaschowski
    Pages 121-148
  5. Marketing von Erlebniswelten. Praxisbeispiele

    • Horst W. Opaschowski
    Pages 149-276
  6. Moralische Grenzen der Freizeitvermarktung

    • Horst W. Opaschowski
    Pages 277-296
  7. Back Matter

    Pages 297-306

Bibliographic Information

  • Book Title: Freizeitökomomie: Marketing von Erlebniswelten

  • Authors: Horst W. Opaschowski

  • Series Title: Freizeit- und Tourismusstudien

  • DOI: https://doi.org/10.1007/978-3-322-99563-6

  • Publisher: VS Verlag für Sozialwissenschaften Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Leske + Budrich, Opladen 1993

  • Softcover ISBN: 978-3-322-99564-3Published: 26 November 2012

  • eBook ISBN: 978-3-322-99563-6Published: 09 March 2013

  • Edition Number: 1

  • Number of Pages: 306

  • Number of Illustrations: 64 b/w illustrations

  • Topics: Social Sciences, general

Buy it now

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access