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Table of contents (7 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
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Münster/Westf., Deutschland
Heribert Meffert
Bibliographic Information
Book Title: Computergestützte Marketing-Informationssysteme
Book Subtitle: Konzeptionen, Modellanwendungen, Entwicklungsstrategien
Authors: Heribert Meffert
Series Title: Unternehmensführung und Marketing
DOI: https://doi.org/10.1007/978-3-322-98958-1
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1975
Hardcover ISBN: 978-3-409-36391-4Due: 01 January 1975
Softcover ISBN: 978-3-322-98959-8Published: 20 November 2012
eBook ISBN: 978-3-322-98958-1Published: 13 March 2013
Edition Number: 1
Number of Pages: 194
Number of Illustrations: 6 b/w illustrations
Topics: Business and Management, general