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  • Textbook
  • © 1998

Business Multimedia

Innovative Geschäftsfelder Strategisch Nutzen

Editors:

  1. Michael Brossmann
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    You can also search for this editor in PubMed   Google Scholar

  2. Ulrich Fieger
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    You can also search for this editor in PubMed   Google Scholar

  • Entscheidungshilfen für Multimedia-Vorhaben

Part of the book series: FAZ - Gabler Edition (FAZ)

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Table of contents (5 chapters)

  1. Front Matter

    Pages 1-10
    PDF

  2. Multimedia — Ein boomender Markt

    • Ulrich Fieger
    Pages 11-27

  3. Net Marketing

    • Christoph Goldschmitt, Friedemann Reim, Detlef Schoder, Ralf E. Strauß, Christian Schulze, Stefan Ernst et al.
    Pages 29-105

  4. Business Learning

    • Lars Balzer, Maria Bannert, Reinhold S. Jäger, Martina Schäfer, Josephine Hofmann, Lothar Stockert et al.
    Pages 107-190

  5. Business Television

    • Joachim Brettschneider, Michael Broßmann, Andreas Schauer, Frank Happel, Christoph Rodewyk, Alan Ziesik et al.
    Pages 191-279

  6. Megatrends 2000

    • Michael Broßmann
    Pages 281-302

  7. Back Matter

    Pages 303-328
    PDF
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Keywords

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About the authors

Michael Broßmann befaßt sich seit Jahren professionell mit der Realisierung von Systemen für die Bereitstellung zukunftsorientierter Informationsangebote. Heute ist er Leiter des Medien- und Modellcenters der Mercedes Benz Marketing Academy.
Ulrich Fieger, Experte für Medien- und Kommunikationspsychologie, ist heute Geschäftsführer der Satcom Gemini Business TV und Business Multimedia.
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Bibliographic Information

  • Book Title: Business Multimedia

  • Book Subtitle: Innovative Geschäftsfelder Strategisch Nutzen

  • Editors: Michael Brossmann, Ulrich Fieger

  • Series Title: FAZ - Gabler Edition

  • DOI: https://doi.org/10.1007/978-3-322-84715-7

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Frankfurter Allgemeine Zeitung GmbH, Frankfurt am Main und Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1998

  • Softcover ISBN: 978-3-322-89981-1Published: 02 April 2012

  • eBook ISBN: 978-3-322-84715-7Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 327

  • Topics: Business and Management, general

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Buy it now

eBook USD 29.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 39.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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