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Strategic Management

A European Approach

  • Book
  • © 2002

Overview

Editors:
  1. Christian Scholz

    1. Europa-Institut, Saarland University, Germany

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  2. Joachim Zentes

    1. Europa-Institut, Saarland University, Germany
      Institute for Commerce and International Marketing, Germany

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  • Die Dozenten und Forscher des Europa-Instituts stellen in diesem Sammelband ihre Forschungsschwerpunkte vor und erläutern damit die Potenziale und Herausforderungen des europäischen Marktes.

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Table of contents (16 chapters)

  1. Front Matter

    Pages I-IX
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  2. Basic Concepts

    1. Front Matter

      Pages 1-1
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    2. European Integration

      1. The European Union after Nice — a Community facing a New Century
        • Wichard Woyke
        Pages 3-21
      2. The Euro — How is it Working?
        • Norbert Walter
        Pages 23-36

    3. Corporate Governance and Corporate Reporting

      1. The Fragmentation of International Regulatory Governance and the Case for a Single Global Financial Regulator
        • Philip Bourke, Ray Kinsella
        Pages 37-46
      2. Internet-Investor Relations — The Impact of the Internet on Corporate Reporting
        • Karlheinz Küting, Sascha Dawo, Matthias Heiden
        Pages 47-67

    4. Finance and Risk Management

      1. Optimum Bank Equity Capital and Value at Risk
        • Udo Broll, Jack E. Wahl
        Pages 69-82

  3. Outside-Inside Perspective

    1. Front Matter

      Pages 83-83
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    3. Strategic Competitive Directions — Commerce

      1. Planning and Developing Shopping Centers from an International Point of View
        • Peter Weinberg, Simone Besemer
        Pages 131-160
      2. Retail Branding — Concept, Effects and its Influence on the Internationalisation Process of Retail Companies in Europe
        • Joachim Zentes, Dirk Morschett
        Pages 161-184

    4. Strategic Competitive Directions — Service Sector

      1. Media Companies — Organising for Global Industry Leadership
        • Andrej Vizjak, Andreas Spiegel
        Pages 185-200

    5. Strategic Competitive Directions — Industry

      1. Secured Distribution as an Element in the Sales Strategy based on the Example of Goodyear Dunlop in the European Union
        • Jörg Uellendahl
        Pages 201-219

    6. Strategic Competitive Directions and Controlling

      1. Target Costing as a Strategic Controlling Instrument
        • Horst Glaser
        Pages 221-239

  4. Inside-Outside Perspective

    1. Front Matter

      Pages 241-241
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    2. Human Resource Management and Co-operation

      1. Strategic Human Resource Issues in International Joint Ventures
        • Randall S. Schuler, Susan E. Jackson
        Pages 243-262

    3. Inter cultural Management

      1. The Influence of Personality on Negotiation — A Canada-France Comparison
        • Alfred Jaeger, Zhenzhong Ma, Troy Anderson
        Pages 263-282
      2. “Competitive Acceptance” in Cross-Cultural Interaction
        • Christian Scholz, Volker Stein
        Pages 283-304
      3. The Rise and Demise of the “Euromanager”: Lessons for the Development of Global Leaders
        • Mark E. Mendenhall, Günter K. Stahl
        Pages 305-319
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Keywords

About this book

The European market presents numerous opportunities and at the same time challenges for business enterprises. In this anthology, lecturers and researchers at Saarland University's Europa-Institut expound on the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focusing on the areas of marketing & commerce and organisation & human resource management.
The structure of this book ist modelled on that of the first two volumes, the underlying concept of which has shaped the face of business teaching and resarch at the Europa-Institut in Saarbrücken. Important environmental changes are identified and analysed from an outside-inside perspective, and are taken as a basis for formulating strategic competitive directions. The inside-outside perspective considers enterprises from the point of view of their organisation and human resources.
"Strategic Management" addresses researchers, students and executives in the areas of international management, business administration, organisation, marketing, commerce and human resource management.
Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administration, especially Foreign Trade and International Management at Saarland University, Germany. He is director of the Institute for Commerce and International Marketing and director of the Europa-Institut at Saarland University.
Univ.-Professor Dr. Christian Scholz holds the chair of Business Administration, expecially Organisation, Human Resource Management and Information Management, and is also director of the Europa-Institut at Saarland University, Germany.

Editors and Affiliations

  • Europa-Institut, Saarland University, Germany

    Christian Scholz, Joachim Zentes

  • Institute for Commerce and International Marketing, Germany

    Joachim Zentes

About the editors

Prof. Dr. Joachim Zentes ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Außenhandel und Internationales Management der Universität des Saarlandes sowie Geschäftsführender Direktor der Sektion Wirtschaftswissenschaft des Europa-Instituts der Universität des Saarlandes.
Prof. Dr. Christian Scholz ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Organisation, Personal- und Informationsmanagement an der Universität des Saarlandes sowie Direktor des Europa-Instituts, Sektion Wirtschaftswissenschaft.

Bibliographic Information

  • Book Title: Strategic Management

  • Book Subtitle: A European Approach

  • Editors: Christian Scholz, Joachim Zentes

  • DOI: https://doi.org/10.1007/978-3-322-84457-6

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 2002

  • Softcover ISBN: 978-3-322-84458-3Published: 07 February 2012

  • eBook ISBN: 978-3-322-84457-6Published: 02 July 2013

  • Edition Number: 1

  • Number of Pages: XII, 327

  • Topics: Business and Management, general

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