Skip to main content
  • Book
  • © 1993

Wer kauft was warum nicht?

Konsequenzen für das Marketing

Authors:

Buy it now

Buying options

eBook USD 54.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (12 chapters)

  1. Front Matter

    Pages 1-9
  2. Wertewandel in der Gesellschaft

    • Richard Adam
    Pages 11-23
  3. Um was geht es?

    • Richard Adam
    Pages 24-29
  4. Gesellschaftliche Einflußgrößen

    • Richard Adam
    Pages 30-39
  5. Individuelle Einflußgrößen

    • Richard Adam
    Pages 40-80
  6. Beschreibung herrschender Trends

    • Richard Adam
    Pages 91-148
  7. Die graphischen Strukturmodelle

    • Richard Adam
    Pages 149-152
  8. Lebensstile als Konsumstile

    • Richard Adam
    Pages 153-170
  9. Gibt es einen „Neuen Konsumenten“?

    • Richard Adam
    Pages 171-178
  10. Konsum und Sinnstiftung

    • Richard Adam
    Pages 179-188
  11. Konsequenzen für das Marketing

    • Richard Adam
    Pages 189-223
  12. Schlußbetrachtung

    • Richard Adam
    Pages 224-226
  13. Back Matter

    Pages 227-235

Bibliographic Information

  • Book Title: Wer kauft was warum nicht?

  • Book Subtitle: Konsequenzen für das Marketing

  • Authors: Richard Adam

  • DOI: https://doi.org/10.1007/978-3-322-82727-2

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1993

  • Softcover ISBN: 978-3-322-82728-9Published: 19 February 2012

  • eBook ISBN: 978-3-322-82727-2Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 236

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 54.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access