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Discourses of Ageing and Gender

The Impact of Public and Private Voices on the Identity of Ageing Women

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  • © 2019

Overview

Authors:
  1. Clare Anderson

    1. Department of English and Applied Linguistics, University of Birmingham, Birmingham, United Kingdom

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  • Analyses the interactions between commercial discourse and the private experiences of women's ageing
  • Sheds fresh light on the intersection between gender and ageing: on how older people, and women in particular, ‘do’ gender
  • Examines case studies of high-profile ageing women who have broken the mould of public expectations
  • Employs a range of linguistic methods, including critical discourse analysis, appraisal theory and multimodal analysis

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-ix
    Download chapter PDF

  2. Introduction

    • Clare Anderson
    Pages 1-13

  3. Cultural Context

    • Clare Anderson
    Pages 15-60

  4. Analytic Frameworks

    • Clare Anderson
    Pages 61-71

  5. Public Voices: Skincare Advertising and Discourses of “Beauty”

    • Clare Anderson
    Pages 73-112

  6. Public Voices: The Media Mirror

    • Clare Anderson
    Pages 113-136

  7. Private Voices: Talking About Ageing

    • Clare Anderson
    Pages 137-187

  8. Private Voices: Ageing in the Mirror

    • Clare Anderson
    Pages 189-230

  9. Transgressive Women: Celebration and Censure

    • Clare Anderson
    Pages 231-248

  10. Conclusions and Implications

    • Clare Anderson
    Pages 249-256

  11. Back Matter

    Pages 257-275
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Keywords

About this book

This book presents in-depth investigation of the language used about women and ageing in public discourse, and compares this with the language used by women to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women’s own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different ways refuse to conform tocultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising.

Authors and Affiliations

  • Department of English and Applied Linguistics, University of Birmingham, Birmingham, United Kingdom

    Clare Anderson

About the author

Clare Anderson is Associate Tutor at the University of Birmingham, UK. She also runs a consultancy that specialises in helping individuals, companies and brands to use language to perform more effectively. Her work focuses on women and leadership, and language and diversity.



Bibliographic Information

  • Book Title: Discourses of Ageing and Gender

  • Book Subtitle: The Impact of Public and Private Voices on the Identity of Ageing Women

  • Authors: Clare Anderson

  • DOI: https://doi.org/10.1007/978-3-319-96740-0

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Social Sciences, Social Sciences (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019

  • Hardcover ISBN: 978-3-319-96739-4Published: 10 September 2018

  • Softcover ISBN: 978-3-030-07239-1Published: 28 December 2018

  • eBook ISBN: 978-3-319-96740-0Published: 25 August 2018

  • Edition Number: 1

  • Number of Pages: IX, 275

  • Topics: Language and Gender, Culture and Gender, Aging, Discourse Analysis, Feminism, Women's Studies

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