Analyzing Digital Discourse

1. Front Matter

   Pages i-xviii

   PDF

2. Introduction

   1. Front Matter

      Pages 1-1

      PDF

   2. Introduction to Analyzing Digital Discourse: New Insights and Future Directions

      • Pilar Garcés-Conejos Blitvich, Patricia Bou-Franch

      Pages 3-22

3. Past, Present and Future

   1. Front Matter

      Pages 23-23

      PDF

   2. The Coevolution of Computer-Mediated Communication and Computer-Mediated Discourse Analysis

      • Susan C. Herring

      Pages 25-67

4. Multimodality

   1. Front Matter

      Pages 69-69

      PDF

   2. “Of course I’m married!” Communicative Strategies and Transcription-Related Issues in Video-Mediated Interactions

      • Maria Grazia Sindoni

      Pages 71-103

   3. Multimodality in Memes: A Cyberpragmatic Approach

      • Francisco Yus

      Pages 105-131

   4. Digital and Written Quotations in a News Text: The Hybrid Genre of Political Opinion Review

      • Marjut Johansson

      Pages 133-162

   5. Emoticons in Relational Writing Practices on WhatsApp: Some Reflections on Gender

      • Carmen Pérez-Sabater

      Pages 163-189

5. Face and Identity

   1. Front Matter

      Pages 191-191

      PDF

   2. From “My Manly Husband…” to “… Sitting Down to Take a Pee”: The Construction and Deconstruction of Gender in Amazon Reviews

      • Camilla Vásquez, Addie Sayers China

      Pages 193-218

   3. Linguistic Expert Creation in Online Health Practices

      • Marie-Thérèse Rudolf von Rohr, Franziska Thurnherr, Miriam A. Locher

      Pages 219-250

   4. How Social Media Shape Identities and Discourses in Professional Digital Settings: Self-Communication or Self-Branding?

      • Sandra Petroni

      Pages 251-281

   5. Losing Face on Facebook: Linguistic Strategies to Repair Face in a Spanish Common Interest Group

      • Carmen Maíz-Arévalo

      Pages 283-309

6. Language and Media Ideologies

   1. Front Matter

      Pages 311-311

      PDF

   2. Sexting and Hegemonic Masculinity: Interrogating Male Sexual Agency, Empowerment and Dominant Gendered Norms

      • Antonio García-Gómez

      Pages 313-339

   3. Twitter, Politeness, Self-Presentation

      • Maria Sifianou, Spiridoula Bella

      Pages 341-365

   4. Pedagogy, Audience, and Attitudes: Influencing University Students’ Metalinguistic Awareness About Texting Practices

      • Rebecca Roeder, Elizabeth Miller, Pilar Garcés-Conejos Blitvich

      Pages 367-389

7. Back Matter

   Pages 391-398

   PDF

This innovative edited collection presents new insights into emerging debates around digital communication practices. It brings together research by leading international experts to examine methods and approaches, multimodality, face and identity, across five thematically organised sections. Its contributors revise current paradigms in view of past, present, and future research and analyse how users deploy the wealth of multimodal resources afforded by digital technologies to undertake tasks and to enact identity. In its concluding section it identifies the ideologies that underpin the construction of digital texts in the social world. This important contribution to digital discourse studies will have interdisciplinary appeal across the fields of linguistics, socio-linguistics, pragmatics, discourse analysis, gender studies, multimodality, media and communication studies.



 

• digital communication
• computer-mediated communication (CMC)
• digital discourse studies
• computer-mediated discourse analysis (CMDA)
• Diachronic approaches
• Synchronic approaches
• Multimodality
• Identity
• social media discourse
• cyberpragmatics
• Emoticons
• online health communication
• self-branding
• facework
• cyberculture
• sociolinguistics
• applied linguistics
• politeness
• language ideology
• memes
• discourse analysis

“The work under review is a timely and excellent contribution to the field of digital discourse analysis. Its new approach is of great importance for the future development of digital practice research.” (Zhiyi Wu, Pragmatics and Society, Vol. 11 (3), 2020)

“It serves as an excellent resource for newcomers like undergraduate and graduate students interested in learning more about digital discourse, for general linguistic researchers exploring new territory, and for experienced digital discourse researchers looking to extend their research scope. Furthermore, it might help individuals living in this digital age to cope with digital communication and build harmonious interpersonal relationships with others online.” (Xiaoyu Lai, International Journal of Communication, Vol. 14, 2020)

• IULMA - Department of English and German Philology, Universitat de València, Valencia, Spain

  Patricia Bou-Franch

• Department of English, University of North Carolina at Charlotte, Charlotte, NC, USA

  Pilar Garcés-Conejos Blitvich

Patricia Bou-Franch is Professor of English at the University of Valencia, Spain. She is interested in social media discourse, gender, identity and im/politeness, on which she has published and lectured extensively.




Pilar Garcés-Conejos Blitvich is Professor of English at the University of North Carolina at Charlotte, USA. She is interested in im/politeness models, genre and identity theories, and traditional and social media on which she has published and lectured extensively. She is co-editor in chief of the Journal of Language of Aggression and Conflict.

Policies and ethics