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The Unprecedented 2016 Presidential Election

  • Book
  • © 2018

Overview

Authors:
  1. Rachel Bitecofer

    1. Department of Government, Christopher Newport University , Newport News, USA

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  • Emphasizes campaign strategy, an area that is underdeveloped in the presidential campaign literature
  • Features a very topical subject matter
  • Approaches the subject matter methodologically, which allows the research to be both suitable for undergraduate coursework and for consumption by a general, non-academic audience
  • Includes supplementary material: sn.pub/extras

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xv
    Download chapter PDF

  2. Introduction

    • Rachel Bitecofer
    Pages 1-9

  3. Pitchforks and Torches

    • Rachel Bitecofer
    Pages 11-30

  4. The 2016 Presidential Nominations

    • Rachel Bitecofer
    Pages 31-38

  5. Donald J. Trump: The Making of a Media Event

    • Rachel Bitecofer
    Pages 39-58

  6. The Party Decides?

    • Rachel Bitecofer
    Pages 59-80

  7. The 2016 Presidential Election

    • Rachel Bitecofer
    Pages 81-92

  8. Everybody Sucks 2016

    • Rachel Bitecofer
    Pages 93-103

  9. A Tale of Two Campaigns

    • Rachel Bitecofer
    Pages 105-140

  10. What (Really) Happened

    • Rachel Bitecofer
    Pages 141-186

  11. Back Matter

    Pages 187-193
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Keywords

About this book

This book explains the 2016 presidential election through a strategic focus. In the primaries both parties faced challenges from insurgent outsiders riding waves of populist fervor in the electorate, but only the Democrats were able to steer the nomination into the hands of their establishment favorite. Why weren’t Republican elites able to stop Donald Trump from hijacking their party’s nomination?  Why did Hillary Clinton come up short on Election Day despite the fact that nearly everyone expected her to win after her opponent ran a haphazard campaign plagued by scandal after scandal? The research presented here argues that the Clinton campaign conducted the nearly perfect execution of the wrong electoral strategy, costing her the Electoral College and her chance to become America’s first female president. 

Authors and Affiliations

  • Department of Government, Christopher Newport University , Newport News, USA

    Rachel Bitecofer

About the author

Rachel Bitecofer is Assistant Director of the Wason Center for Public Policy at Christopher Newport University, USA where she teaches classes on political behavior, campaigns, elections, and political analysis.  In her position with the Wason Center she conducts survey research on public policy issues and election campaigns. Her research has been featured in many media outlets including national outlets such as the Washington Post, Huffington Post, and NPR and she is a regular contributor on CBC Radio. 

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