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Advances in Global Marketing

A Research Anthology

  • Book
  • © 2018

Overview

Editors:
  1. Leonidas C. Leonidou

    1. School of Economics and Management, University of Cyprus, Nicosia, Cyprus

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  2. Constantine S. Katsikeas

    1. Leeds University Business School, University of Leeds, Leeds, USA

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  3. Saeed Samiee

    1. Collins College of Business, University of Tulsa, Tulsa, USA

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  4. Bilge Aykol

    1. Faculty of Business, Dokuz Eylül University, Izmir, Turkey

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  • Presents the state-of-the-art knowledge on global marketing issues

  • Focuses on unique problems in the field of international marketing

  • Synthesizes contemporary issues in international marketing

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Table of contents (19 chapters)

  1. Front Matter

    Pages i-xix
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  2. Current Status of International Marketing Research

    1. Front Matter

      Pages 1-1
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    2. International Marketing Research: A State-of-the-Art Review and the Way Forward

      • Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol
      Pages 3-33

  3. International Market Engagement

    1. Front Matter

      Pages 35-35
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    2. ‘Lean Start-Up’ Practices: Initial Internationalization and Evolving Business Models

      • James M. Crick, Dave Crick
      Pages 37-58

    3. Reverse Internationalization: A Review and Suggestions for Future Research

      • Itzhak Gnizy, Aviv Shoham
      Pages 59-75

  4. External Agents and International Marketing

    1. Front Matter

      Pages 77-77
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    2. The Roles of INVs and Their Agents in the Organization of Marketing Tasks

      • Tage Koed Madsen, Gitte Rosenbaum
      Pages 79-97

    3. Home Country Institutional Agents (HCIAs) as Boundary Spanners Supporting SME Internationalization

      • Valerie Lindsay, Michel Rod, Nicholas Ashill
      Pages 99-124

  6. International Customer Behavior

    1. Front Matter

      Pages 187-187
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    2. Comparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience

      • Jean-Claude Usunier
      Pages 189-212

    3. Face Concerns and Purchase Intentions: A Cross-Cultural Perspective

      • Sha Zhang, Jenny van Doorn, Peter S. H. Leeflang
      Pages 213-249

  7. Targeting and Withdrawing From Foreign Markets

    1. Front Matter

      Pages 251-251
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    2. The VCW-Value Creation Wheel: A Framework for Market Selection and Global Growth

      • Luís Filipe Lages, Vânia Fonseca, Miguel Paulino
      Pages 253-279

    3. Market Withdrawal, International Orientation and International Marketing: Effects on SME Performance in Foreign Markets

      • Panagiota Sapouna, Pavlos Dimitratos, Jorma Larimo, Antonella Zucchella
      Pages 281-303

  8. Strategic Issues in International Marketing

    1. Front Matter

      Pages 305-305
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Keywords

About this book

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.  With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research.  It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business. 

Editors and Affiliations

  • School of Economics and Management, University of Cyprus, Nicosia, Cyprus

    Leonidas C. Leonidou

  • Leeds University Business School, University of Leeds, Leeds, USA

    Constantine S. Katsikeas

  • Collins College of Business, University of Tulsa, Tulsa, USA

    Saeed Samiee

  • Faculty of Business, Dokuz Eylül University, Izmir, Turkey

    Bilge Aykol

About the editors

Dr Leonidas C. Leonidou (Ph.D., M.Sc., University of Bath) is a Professor of Marketing at the School of Economics and Management of the University of Cyprus. His current research interests are in the areas of international marketing/purchasing, relationship marketing, strategic marketing, socially-responsible marketing, and marketing in emerging economies. He has published extensively in these fields and his articles appeared in various journals, such as the European Journal of Marketing, Industrial Marketing Management, International Business Review, International Marketing Review, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of International Business Studies, Journal of International Marketing, Journal of World Business, Management International Review, and Tourism Management.

 Dr Constantine S. Katsikeas (Ph.D. Cardiff University, M.A. Lancaster University) is Associate Dean

for the Faculty, Head of Marketing Division, and the Arnold Ziff Research Chair in Marketing and International Management at Leeds University Business School, Leeds University. His main research interests focus on international marketing and purchasing, competitive strategy, and collaborative exchange relationships. He has published widely in these fields and articles of his have appeared in Journal of Marketing, Organization Science, Strategic Management Journal, Journal of the Academy of Marketing Science, Decision Sciences, Journal of International Business Studies, Journal of International Marketing, and other journals.

 Dr Bilge Aykol (Ph.D., MBA, Dokuz Eylul University) is an Associate Professor of Marketing at the Faculty of Business of Dokuz Eylul University. Her research interests center on international marketing and purchasing, relationship marketing, and experiential consumption. Her articles have appeared in Journal of International Marketing

, Management International Review, Journal of Small Business Management, and Tourism Management.

Bibliographic Information

  • Book Title: Advances in Global Marketing

  • Book Subtitle: A Research Anthology

  • Editors: Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol

  • DOI: https://doi.org/10.1007/978-3-319-61385-7

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer International Publishing AG 2018

  • Hardcover ISBN: 978-3-319-61384-0Published: 31 October 2017

  • Softcover ISBN: 978-3-319-87068-7Published: 24 August 2018

  • eBook ISBN: 978-3-319-61385-7Published: 20 October 2017

  • Edition Number: 1

  • Number of Pages: XIX, 517

  • Number of Illustrations: 22 b/w illustrations, 8 illustrations in colour

  • Topics: Marketing, International Business, Entrepreneurship

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