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  • © 2018

Turkish Multinationals

Market Entry and Post-Acquisition Strategy

Palgrave Macmillan
  • Contributes to the growing body of research on emerging country MNEs
  • Introduces the four strategic behaviours of Turkish MNEs which is valuable to other emerging countries in expanding operations
  • The focus on Turkey provides illuminating insights on a country with shared characteristics from western and eastern cultures

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xiii
  2. Introduction

    • Yuksel Ayden, Mehmet Demirbag, Ekrem Tatoglu
    Pages 1-10
  3. Theoretical Perspectives on Emerging Country Multinationals

    • Yuksel Ayden, Mehmet Demirbag, Ekrem Tatoglu
    Pages 33-65
  4. Characteristics and Patterns of Turkish MNEs’ Internationalization

    • Yuksel Ayden, Mehmet Demirbag, Ekrem Tatoglu
    Pages 67-125
  5. Market Entry Strategies of Turkish MNEs

    • Yuksel Ayden, Mehmet Demirbag, Ekrem Tatoglu
    Pages 127-168
  6. Post-Acquisition Strategies of Turkish MNEs

    • Yuksel Ayden, Mehmet Demirbag, Ekrem Tatoglu
    Pages 169-186
  7. Synthesis and New Directions for Research

    • Yuksel Ayden, Mehmet Demirbag, Ekrem Tatoglu
    Pages 187-211
  8. Back Matter

    Pages 213-244

About this book

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization processes work. By focusing on a medium-sized emerging country, which is strategically located at the intersection of European, Asian and African markets, Turkish Multinationals provide a significant contribution to research on multinational firms in emerging countries. Topics discussed include: strategic motives for and drivers of internationalization at multiple levels (firm, industry and institutional); the location, ownership and entry modes of multinational firms; and their market entry and post-acquisition strategies, which are critical to the evolution of the internationalization process. This innovative book will offer an alternative perspective to current debate on emerging markets, and will be of great interest to both academics of global strategy and international business, and policy-makers.


Authors and Affiliations

  • Fatih University, Buyukcekmece, Turkey

    Yuksel Ayden

  • University of Essex, Southend-on-Sea, United Kingdom

    Mehmet Demirbag

  • Ibn Haldun University, Basaksehir, Turkey

    Ekrem Tatoglu

About the authors

Yuksel Ayden is a management scholar whose research interests comprise international strategy, emerging markets, and management of innovation and technology. He is currently teaching on a part-time basis at Bahcesehir University, Turkey, where he delivers courses on strategy and international business. He has a wide range of experience in management consultancy to several Turkish companies in policy development, strategic planning and internationalization.

Mehmet Demirbag is Professor of international business and Deputy Dean of Essex Business School of the University of Essex, UK. He has authored and co-authored over 65 scholarly articles and co-edited nine journal special issues on emerging markets.Mehmet sits on the editorial boards of British Journal of Management, The Journal of World Business, and Management International Review.

Ekrem Tatoglu is Professor of International Business and serves as the Vice-President for Academic Affairs at Ibn Haldun University, Turkey. His research interests include foreign entry mode strategies of Turkish MNEs, strategic planning practices, high performance work practices and global management strategies. He has authored and co-authored over 70 scholarly articles in various internationally refereed journals.


Bibliographic Information

Buy it now

Buying options

eBook USD 99.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 129.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 129.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access