Overview
- Provides a comprehensive summary of the field, giving the reader the ability to dig deeper into challenges for research
- Gives insights to management challenges and solutions, based on the results of research in this field and the outlook on future opportunities
- Chapters and papers are written and selected by globally well-known experts in the field of luxury and brand management
Part of the book series: Journal of Brand Management: Advanced Collections (JBMAC)
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Table of contents (11 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
Editors and Affiliations
About the editors
Jean-Noël Kapferer is a renowned thought leader on the mutations of luxury brands and luxury consumers in the world. Emeritus Professor at HEC Paris, he conducts his research at INSEEC Luxury Institute. Co-author of ‘The Luxury Strategy’, author of “ How luxury can grow yet remain rare’, his articles are widely published in leading international journals, and he leads executive seminars on luxury in China, Korea, Japan, USA, and Europe.
Joachim Kernstock is Head of Centre of Competence for Brand Management (KMSG) and a lecturer of Marketing at the University of St. Gallen, Switzerland. He works with leading Swiss and European corporates as a brand strategy advisor. He has published several books on brandingand is Co-Editor-in-Chief of the Journal of Brand Management.
Tim Oliver Brexendorf is Professor of Marketing and Director of the Henkel Center for Consumer Goods at WHU - Otto Beisheim School of Management, Germany, and also a visiting researcher at TuckSchool of Business at Dartmouth College, USA. His work has been published in a number of leading international journals and he is Co-Editor-in-Chief of the Journal of Brand Management.
Shaun M. Powell is Senior Lecturer in Marketing in the Faculty of Business at the University of Wollongong, Australia and Co-Editor-in-Chief of the Journal of Brand Management. Shaun has worked in the higher education sector in Australia, the UK and Asia and has published in the field of Brand Management in several high tier international journals and books.
Bibliographic Information
Book Title: Advances in Luxury Brand Management
Editors: Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
Series Title: Journal of Brand Management: Advanced Collections
DOI: https://doi.org/10.1007/978-3-319-51127-6
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
Hardcover ISBN: 978-3-319-51126-9Published: 28 September 2017
Softcover ISBN: 978-3-319-84574-6Published: 17 May 2018
eBook ISBN: 978-3-319-51127-6Published: 21 September 2017
Edition Number: 1
Number of Pages: X, 256
Number of Illustrations: 15 b/w illustrations
Topics: Branding, Consumer Behavior, Market Research/Competitive Intelligence, Customer Relationship Management