Overview
- Provides a multidisciplinary analysis of the relationship between color, commerce, and consumer societies in the United States
- Appeals to scholars of cultural history, design, fashion, and history of the chemical industry
- Includes contributions from international scholars in the field
Part of the book series: Worlds of Consumption (WC)
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Table of contents (12 chapters)
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Front Matter
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Foundations: Industry and Education
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Front Matter
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Ringmasters to the Rainbow: Color Inventions and Visual Culture
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Front Matter
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Back Matter
Keywords
About this book
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.
Reviews
“The full spectrum of colorful topics. This innovative and carefully crafted collection combining rigorous scholarship and imaginative analysis across time and space documents the impact of color on modernity in the West.” (Gary Cross, Distinguished Professor of Modern History, Pennsylvania State University, USA)
Editors and Affiliations
About the editors
Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society at the University of Leeds, UK. Her nine books include several award-winning titles: Imagining Consumers: Design and Innovation from Wedgwood to Corning; Producing Fashion: Commerce, Culture, and Consumers (editor); and The Color Revolution.
Uwe Spiekermann teaches economic and social history at the University of Göttingen. His research interests in German and American history include consumption, retailing, nutrition, and knowledge. He has published extensively, including Decoding Modern Consumer Societies (coeditor) and The Rise of Marketing and Market Research (coeditor).
Bibliographic Information
Book Title: Bright Modernity
Book Subtitle: Color, Commerce, and Consumer Culture
Editors: Regina Lee Blaszczyk, Uwe Spiekermann
Series Title: Worlds of Consumption
DOI: https://doi.org/10.1007/978-3-319-50745-3
Publisher: Palgrave Macmillan Cham
eBook Packages: History, History (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
Hardcover ISBN: 978-3-319-50744-6Published: 06 September 2017
Softcover ISBN: 978-3-319-84481-7Published: 03 August 2018
eBook ISBN: 978-3-319-50745-3Published: 24 August 2017
Series ISSN: 2945-6010
Series E-ISSN: 2945-6029
Edition Number: 1
Number of Pages: X, 287
Number of Illustrations: 12 b/w illustrations, 27 illustrations in colour
Topics: Cultural History, World History, Global and Transnational History, Labor History, Economic History, Cultural Economics