Overview
- Demonstrates the importance of technological entrepreneurship as the world’s most important source of wealth generation
- Defines the critical managerial processes required for the effective exploitation of technological entrepreneurship
- Assesses how advances in science and technology create new wealth generation opportunities
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Table of contents (12 chapters)
Keywords
About this book
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technologicalentrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.
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Authors and Affiliations
About the author
Ian Chaston is a Professor at the University of Auckland Business School in New Zealand and a Visiting Professor at various other institutions elsewhere in the world. His primary research interests are in the field of entrepreneurship, marketing and small business management. For over a decade he led a major programme on behalf of the University of Plymouth in the UK to enhance the effectiveness and reduce provision costs for online learning. This expertise is currently being exploited through involvement in the development of online learning programmes for the New Zealand Open Polytechnic. Prior to entering academia, Ian was a Marketing Director for a major branded goods company based in the USA.
Bibliographic Information
Book Title: Technological Entrepreneurship
Book Subtitle: Technology-Driven vs Market-Driven Innovation
Authors: Ian Chaston
DOI: https://doi.org/10.1007/978-3-319-45850-2
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
Hardcover ISBN: 978-3-319-45849-6Published: 13 February 2017
Softcover ISBN: 978-3-319-83385-9Published: 13 July 2018
eBook ISBN: 978-3-319-45850-2Published: 28 January 2017
Edition Number: 1
Number of Pages: XIII, 299
Number of Illustrations: 10 b/w illustrations
Topics: Entrepreneurship, Innovation/Technology Management, Business Strategy/Leadership