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  • Conference proceedings
  • © 2016

Social Media: The Good, the Bad, and the Ugly

15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings

Editors:

  1. Yogesh K. Dwivedi

    1. Swansea University, Swansea, United Kingdom

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  2. Matti Mäntymäki

    1. University of Turku, Turku, Finland

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  3. M.N. Ravishankar

    1. Loughborough University, Loughborough, United Kingdom

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  4. Marijn Janssen

    1. Delft University of Technology, Delft, The Netherlands

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  5. Marc Clement

    1. Swansea University, Swansea, United Kingdom

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  6. Emma L. Slade

    1. Swansea University, Swansea, United Kingdom

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  7. Nripendra P. Rana

    1. Swansea University, Swansea, United Kingdom

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  8. Salah Al-Sharhan

    1. Gulf University for Science and Technology, Hawally , Kuwait

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  9. Antonis C. Simintiras

    1. Gulf University for Science and Technology, Hawally, Kuwait

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Part of the book series: Lecture Notes in Computer Science (LNCS, volume 9844)

Part of the book sub series: Theoretical Computer Science and General Issues (LNTCS)

Conference series link(s): I3E: Conference on e-Business, e-Services and e-Society

Conference proceedings info: I3E 2016.

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Table of contents (65 papers)

  1. Front Matter

    Pages I-XXIV
    PDF

  2. Social Media Strategy and Digital Business

    1. Front Matter

      Pages 1-1
      PDF

    2. Social Media Strategies for Companies: A Comprehensive Framework

      • Bibian Ogbuji, Anastasia Papazafeiropoulou
      Pages 3-14

    4. Strategy Reformation? Materialization of Social Media in Telecom Industry

      • Shirumisha Kwayu, Banita Lal, Mumin Abubakre
      Pages 31-41

    5. Social Media or Social Business Networks?

      • Issam A. R. Moghrabi, Abdullah R. Al-Mohammed
      Pages 42-52

    6. The Social Media Cone: Towards Achieving the Manufacturing Competitiveness Goals

      • Manoj Kumar Singh, Harish Kumar, M. P. Gupta, J. Madaan
      Pages 53-58

    8. Daedalus: An ICT Tool for Employment within the Mediterranean Basin Region

      • P. Salichos, D. Polemi, C. Douligeris, H. Qusa, Y. Elhallaq, G. Koukoulas
      Pages 65-75

  3. Digital Marketing and Customer Relationship Management

    1. Front Matter

      Pages 77-77
      PDF

    2. A Systematic Review of Extant Literature in Social Media in the Marketing Perspective

      • Ali Abdallah Alalwan, Nripendra P. Rana, Raed Algharabat, Ali Tarhini
      Pages 79-89

    4. The Impact of Social Media on Cause-Related Marketing Campaigns

      • Julian Bühler, Natalia Cwierz, Markus Bick
      Pages 105-119

    6. The Impact of Brand Actions on Facebook on the Consumer Mind-Set

      • Anatoli Colicev, Peter O’Connor
      Pages 128-133

    11. Online Stakeholder Interaction of Some Airlines in the Light of Situational Crisis Communication Theory

      • Boyang Zhang, Denis Kotkov, Jari Veijalainen, Alexander Semenov
      Pages 183-192
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Other Volumes

  1. Social Media: The Good, the Bad, and the Ugly

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About this book

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016

The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

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Keywords

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Editors and Affiliations

  • Swansea University, Swansea, United Kingdom

    Yogesh K. Dwivedi, Marc Clement, Emma L. Slade, Nripendra P. Rana

  • University of Turku, Turku, Finland

    Matti Mäntymäki

  • Loughborough University, Loughborough, United Kingdom

    M.N. Ravishankar

  • Delft University of Technology, Delft, The Netherlands

    Marijn Janssen

  • Gulf University for Science and Technology, Hawally , Kuwait

    Salah Al-Sharhan

  • Gulf University for Science and Technology, Hawally, Kuwait

    Antonis C. Simintiras

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Bibliographic Information

  • Book Title: Social Media: The Good, the Bad, and the Ugly

  • Book Subtitle: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings

  • Editors: Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, … Antonis C. Simintiras

  • Series Title: Lecture Notes in Computer Science

  • DOI: https://doi.org/10.1007/978-3-319-45234-0

  • Publisher: Springer Cham

  • eBook Packages: Computer Science, Computer Science (R0)

  • Copyright Information: IFIP International Federation for Information Processing 2016

  • Softcover ISBN: 978-3-319-45233-3Published: 23 August 2016

  • eBook ISBN: 978-3-319-45234-0Published: 22 August 2016

  • Series ISSN: 0302-9743

  • Series E-ISSN: 1611-3349

  • Edition Number: 1

  • Number of Pages: XXIV, 730

  • Number of Illustrations: 99 b/w illustrations

  • Topics: e-Commerce/e-business, Computers and Society, Information Systems and Communication Service, Management of Computing and Information Systems

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Buy it now

eBook USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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