Overview
- Discusses contemporary reputation management and its relation to changing media landscape
- Elaborates the notion of reputation as a central concept in business strategies and strategic management
- Discusses the role of Chief Reputation Officer (CRO) which blends reputation management with strategic management
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (9 chapters)
Keywords
About this book
Authors and Affiliations
About the authors
Pekka Aula is a professor in Communication at the University of Helsinki, Finland. He received his M.A. (1993) and doctorate (1999) in organizational communication from Helsinki University. Aula has conducted research and published in reputation, organizational communication, online communications, and complexity and chaos theories related to different organizational aspects. Aula has published and edited several award winning books as well as published articles in edited volumes and journals such as Journal of Business Venturing, Public Relations Review, and Journal of Organizational Change.
Jouni Heinonen is one of the leading reputation management consultants in Europe. He has worked with international and local clients as a reputation and communication strategist for the last 15 years. Currently Jouni is Pohjoisranta Burson-Marsteller’s CEO and member of the EMEA Leadership team. He is the author of three books about reputation management. Jouni has a Masters’ degree from the University of Helsinki, Faculty of Social Sciences, majoring in communications.
Bibliographic Information
Book Title: The Reputable Firm
Book Subtitle: How Digitalization of Communication Is Revolutionizing Reputation Management
Authors: Pekka Aula, Jouni Heinonen
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-319-22008-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2016
Hardcover ISBN: 978-3-319-22007-9Published: 28 October 2015
Softcover ISBN: 978-3-319-37264-8Published: 23 August 2016
eBook ISBN: 978-3-319-22008-6Published: 19 October 2015
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XII, 214
Topics: Business Strategy/Leadership, Communication Studies, Media Management