Editors:
- Examines social media and entrepreneurship from individual, group, firm and societal levels
- Features contributions from preeminent scholars in entrepreneurship
- Covers topics such as gender, education and socioeconomics
Part of the book series: Exploring Diversity in Entrepreneurship (EDE)
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Table of contents (10 chapters)
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Front Matter
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Social Media in Entrepreneurship Research: Where Are We?
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Front Matter
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Social Media in Entrepreneurship Research: Where Have We Been?
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Front Matter
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Social Media in Entrepreneurship Research: Where Do We Go Internationally?
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Front Matter
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Social Media in Entrepreneurship Research: Where Could We Go?
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Front Matter
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Back Matter
About this book
Keywords
- Social media marketing and entrepreneurship
- Business models and social media
- Social psychology and entrepreneurship
- Entrepreneurial teams and social media
- Socioemotional wealth
- Entrepreneurial networking
- Social media in family business
- Digital entrepreneurship
- Integrated omni-channel strategy
- Moral disengagement
- Social networking sites
- Influencer marketing
- Transgenerational succession
Reviews
“Understanding Social Media and Entrepreneurship offers an extraordinary return on readers’ time. … this book will inform and inspire future inquiry. Each chapter provides references to much background reading, specific addressable research questions, as well as credible frameworks and compelling examples.” (Noah Barsky, International Small Business Journal ISBJ, November 28, 2020)
Editors and Affiliations
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Babson College, Wellesley Hills, USA
Leon Schjoedt
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School of Business and Economics, Åbo Akademi University, Åbo, Finland
Malin E. Brännback
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School of Business and Economics, Åbo Akademi University, Turku, Finland
Alan L. Carsrud
About the editors
Malin Brännback is Chaired Professor in International Business at Åbo Akademi University, School of Business and Economics, Finland where she received her doctorate in management science in 1996. She has been Vice Rector of the university and Dean of the Faculty of Social Sciences, Business and Economics. She has also been visiting Professor in Entrepreneurship at Stockholm University School of Business (Sweden). She has published widely on entrepreneurship, biotechnology business, and knowledge management.
Alan L. Carsrud has served on the graduate faculties of SUNY-Brockport, Texas A&M University, The University of Texas at Austin, the University of Southern California, the Universityof California at Los Angeles, Bond University, the Australian Graduate School of Management, Florida International University, Ryerson University, and Abo Akademi University (Finland). He has published over 200 research papers and 12 books in psychology, management, entrepreneurship, and family business.
Bibliographic Information
Book Title: Understanding Social Media and Entrepreneurship
Book Subtitle: The Business of Hashtags, Likes, Tweets and Stories
Editors: Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud
Series Title: Exploring Diversity in Entrepreneurship
DOI: https://doi.org/10.1007/978-3-030-43453-3
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-43452-6Published: 04 June 2020
Softcover ISBN: 978-3-030-43455-7Published: 04 June 2021
eBook ISBN: 978-3-030-43453-3Published: 03 June 2020
Series ISSN: 2567-7357
Series E-ISSN: 2567-7659
Edition Number: 1
Number of Pages: XVIII, 218
Number of Illustrations: 9 b/w illustrations
Topics: Entrepreneurship, Online Marketing/Social Media, Business Strategy/Leadership