Authors:
Provides a comprehensive scholarly analysis of US government’s marketing of World War II and collaboration with the media and entertainment industries
Evaluates the post-war implications of cooperative relationships between government and the media industries
Provides detailed statistics of media and entertainment industry revenues during 1939-1945
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (5 chapters)
-
Front Matter
-
Back Matter
About this book
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946.
The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
Authors and Affiliations
-
Fordham University, Bronx, USA
Albert N. Greco
About the author
Bibliographic Information
Book Title: The Marketing of World War II in the US, 1939-1946
Book Subtitle: A Business History of the US Government and the Media and Entertainment Industries
Authors: Albert N. Greco
DOI: https://doi.org/10.1007/978-3-030-39519-3
Publisher: Palgrave Pivot Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-39518-6Published: 11 June 2020
Softcover ISBN: 978-3-030-39521-6Published: 11 June 2021
eBook ISBN: 978-3-030-39519-3Published: 10 June 2020
Edition Number: 1
Number of Pages: XX, 147
Number of Illustrations: 1 b/w illustrations
Topics: Marketing, History of World War II and the Holocaust