Media Trust in a Digital World

1. Front Matter

   Pages i-xiv

   PDF

2. Trust and Communication

   1. Front Matter

      Pages 1-1

      PDF

   2. The Game of Trust: Reflections on Truth and Trust in a Shifting Media Ecosystem

      • Stephanie Heinecke

      Pages 3-13

   3. Changing Relevance of Trust in Digital Worlds

      • Thomas Osburg

      Pages 15-33

   4. Socio-historical Contexts of Anti-institutionalist Tendencies in Digital Media Transformation

      • Jonas Bedford-Strohm

      Pages 35-53

   5. Financial Value of Trust in the Media Business

      • Harald Watzek

      Pages 55-67

   6. Corporate Social Responsibility Competences and Value Cocreation Through Corporate Communication

      • Zhanna Belyaeva

      Pages 69-80

   7. Communication and Trust: A Linguistic Analysis

      • Anna-Maria Meck

      Pages 81-96

   8. Shifts in Communication and Ego-Identity in the Digital World

      • Anke Werani

      Pages 97-114

3. Journalism and Social Media

   1. Front Matter

      Pages 115-115

      PDF

   2. From Trusted Friend to Trusted Brand? Influencer Marketing Between Trust and Mistrust

      • Julia Merz

      Pages 117-126

   3. Truth and Trust: Credibility Secures the Sustainability of Journalism

      • Thomas Mrazek

      Pages 127-133

   4. Journalists, Meet Your New Colleague Algorithm: The Impact of Automation on Content Distribution and Content Creation in the Newsroom

      • Jessica Kunert

      Pages 135-148

   5. Like a Phoenix from the Pixel: Local TV and Its Special Story of Trust

      • Uwe Brückner

      Pages 149-158

   6. The Filter Bubble in Social Media Communication: How Users Evaluate Personalized Information in the Facebook Newsfeed

      • Katharina Klug, Charlotte Strang

      Pages 159-180

   7. Cyberbullying Endangers Our Society

      • Uwe Leest

      Pages 181-187

4. Competencies and Markets

   1. Front Matter

      Pages 189-189

      PDF

   2. Implementing Artificial Intelligence in Organizations and the Special Role of Trust

      • Johannes Bruhn, Matthias Anderer

      Pages 191-205

   3. The Blockchain Technology in the Media Sector

      • Natalie Buciek, Philipp Sandner

      Pages 207-218

   4. Trust Me if You Can: From Media Competence to Digital Competence

      • Stephanie Heinecke, Maria Berg, Ludwig Hinkofer

      Pages 219-235

This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular. 

• Trust in the media
• Truth and trust in journalism
• Media trust and branding
• Media trust and politics
• Media trust in science and education
• Media competency
• Media innovation
• Social media and individual trust

• Faculty of Economy & Media, Fresenius University of Applied Sciences, Munich, Germany

  Thomas Osburg, Stephanie Heinecke

Dr. Thomas Osburg is an internationally experienced Professor, Entrepreneur, Advisor and former Executive Director with over 25 years of experience in leadership positions working for global IT companies (i.e Intel Corp. and Texas Instruments) in the U.S., China, Germany and France. During the last years, Thomas has delivered more than 80 keynote speeches and written over 40 scientific publications, he is teaching Bachelor, Master and MBA classes at leading European Universities and was elected on the Board of Directors at leading European associations. As an Entrepreneur, Thomas recently established a global Research Institute for Urban Live and Future Mobility and a Non-for-Profit NGO for Sustainable Development.

Dr. Stephanie Heinecke is professor for communication studies at Hochschule Fresenius in Munich. Previously, she worked for 10 years as Head of Research and Knowledge Management at Solon Management Consulting, a strategy consultancy specialised in TIME markets. Stephanie studied communication science at Ludwig Maximilian University of Munich and did her Dr. phil. in parallel to her work at Solon. Focus of her thesis were issues of mediatization in professional sports. In 2017, she joined Hochschule Fresenius. Her current work and research includes both current issues of media economy, and the impact of digital transformation on people, companies, and society.

 

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