Authors:
- Includes illustrations to highlight different aspects of brand discourse
- Accessibly written for scholars and students alike
- Authored by one of the foundational thinkers in Media and Cultural Studies in the Americas
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Table of contents (16 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Department of Broadcast and Electronic Communication Arts, San Francisco State University, San Francisco, USA
Arthur Asa Berger
About the author
Bibliographic Information
Book Title: Brands and Cultural Analysis
Authors: Arthur Asa Berger
DOI: https://doi.org/10.1007/978-3-030-24709-6
Publisher: Palgrave Pivot Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-24708-9Published: 06 November 2019
eBook ISBN: 978-3-030-24709-6Published: 25 October 2019
Edition Number: 1
Number of Pages: XXIII, 177
Number of Illustrations: 11 b/w illustrations, 16 illustrations in colour
Topics: Media and Communication, Popular Culture , American Culture, Digital/New Media, Branding