Overview
- Provides an effective framework for designing future-shaping strategies using a narrative approach in organizations
- Includes numerous case studies and examples of practice from storytelling experts across the world
- Presents a comprehensive overview of narratives to understand its roots, strengths and opportunities
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (18 chapters)
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Front Matter
Keywords
- Storytelling and Narratives in organizations
- Corporate communications with narratives
- Cultural approaches to management communication
- Metaphorical storytelling in companies
- Marketing by storytelling and naratives
- Corporate learning by storytelling
- Effectiveness of corporate videos
- Employee selection using narrative approach
About this book
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.
Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
Editors and Affiliations
About the editors
Christine Erlach studied psychology and systemic therapy. In her past experiences as a lecturer and researcher at the University of Munich (Germany) her studies dealt with power of narrative methods for finding and transporting tacit knowledge and cultural values and beliefs. For the last 20 years she has been using narrative methods to make implicit, experiential knowledge and beliefs tangible, and she advises organizations in knowledge transfer processes.
She is founder of NARRATA Consult, a network that is specializing in narrative knowledge- and change management. She has authored numerous publications on narrative methods in organizations.
Bibliographic Information
Book Title: Transforming Organizations
Book Subtitle: Narrative and Story-Based Approaches
Editors: Jacques Chlopczyk, Christine Erlach
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-030-17851-2
Publisher: Springer Cham
eBook Packages: Behavioral Science and Psychology, Behavioral Science and Psychology (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-030-17850-5Published: 22 May 2019
eBook ISBN: 978-3-030-17851-2Published: 11 May 2019
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: VIII, 301
Number of Illustrations: 14 b/w illustrations, 31 illustrations in colour
Topics: Industrial and Organizational Psychology, Corporate Communication/Public Relations, Coaching, Business Strategy/Leadership