Authors:
- Gives an overview over different concepts and models of pricing
- Introduces the Blackblot Market-Value Pricing™ Model
- Provides readers with tools to improve pricing strategies
Part of the book series: SpringerBriefs in Business (BRIEFSBUSINESS)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (6 chapters)
-
Front Matter
About this book
Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price.
This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
Authors and Affiliations
-
Blackblot, Caesarea, Israel
Gabriel Steinhardt
About the author
Bibliographic Information
Book Title: Market-Value Pricing
Book Subtitle: Definitions, Concepts, and Processes for Market-Value Centric Pricing
Authors: Gabriel Steinhardt
Series Title: SpringerBriefs in Business
DOI: https://doi.org/10.1007/978-3-030-10734-5
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Author(s), under exclusive license to Springer Nature Switzerland AG 2019
Softcover ISBN: 978-3-030-10733-8Published: 19 February 2019
eBook ISBN: 978-3-030-10734-5Published: 31 January 2019
Series ISSN: 2191-5482
Series E-ISSN: 2191-5490
Edition Number: 1
Number of Pages: XIII, 52
Number of Illustrations: 16 b/w illustrations
Topics: Marketing, Business Finance, Innovation/Technology Management, Project Management