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Customer Accounting

Creating Value with Customer Analytics

  • Book
  • © 2019

Overview

Authors:
  1. Massimiliano Bonacchi

    1. Faculty of Economics and Management, Free University of Bozen-Bolzano, Bolzano, Italy

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  2. Paolo Perego

    1. Faculty of Economics and Management, Free University of Bozen-Bolzano, Bolzano, Italy

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    You can also search for this author in PubMed   Google Scholar

  • Explains how to effectively use information on customer characteristics and behavior to create value
  • Integrates Accounting, Finance, and Marketing perspectives
  • Includes real-world examples of best practice and insights from academic research on customer accounting

Part of the book series: SpringerBriefs in Accounting (BRIEFSACCOUNTING)

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Table of contents (5 chapters)

  1. Front Matter

    Pages i-viii
    Download chapter PDF

  2. Introduction

    • Massimiliano Bonacchi, Paolo Perego
    Pages 1-12

  3. Customer Analytics: Definitions, Measurement and Models

    • Massimiliano Bonacchi, Paolo Perego
    Pages 13-35

  4. Customer Analytics for Internal Decision-Making and Control

    • Massimiliano Bonacchi, Paolo Perego
    Pages 37-66

  5. Customer Equity for External Reporting and Valuation

    • Massimiliano Bonacchi, Paolo Perego
    Pages 67-82

  6. Conclusions and Trends to Look Forward

    • Massimiliano Bonacchi, Paolo Perego
    Pages 83-87
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Keywords

About this book

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses. 

Authors and Affiliations

  • Faculty of Economics and Management, Free University of Bozen-Bolzano, Bolzano, Italy

    Massimiliano Bonacchi, Paolo Perego

About the authors

Massimiliano Bonacchi is Full Professor in Accounting at the Free University of Bozen-Bolzano in Italy. He graduated and received his Ph.D. from the University of Florence (I). He has been a visiting professor at NYU Stern School of Business and Baruch College CUNY (USA). His research interests include financial reporting and disclosure, financial statement analysis, managerial accounting, and corporate social responsibility. He has published in various international peer-reviewed journals, including Contemporary Accounting Review, Business Strategy and the Environment, and Management Accounting Quarterly.


Paolo Perego is Associate Professor in Accounting at the Free University of Bozen-Bolzano in Italy. He is a graduate of Bocconi University (I) and EPFL (CH), and he received his Ph.D. at Radboud University Nijmegen (NL). He is visiting faculty at the Rotterdam School of Management, Erasmus University (NL), where he hasbeen Associate Professor. His research and teaching interests include managerial accounting, performance measurement systems, sustainability accounting, and Integrated Reporting. He has published in several international peer-reviewed journals, including Accounting, Organizations and Society, Journal of Management Studies, European Accounting Review, Journal of Accounting and Public Policy and Management Accounting Quarterly.


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