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  • Book
  • © 2012

Behavior Computing

Modeling, Analysis, Mining and Decision

  • Includes six case studies on behavior applications
  • Presents new techniques for capturing behavior characteristics in social media
  • First dedicated source of references for the theory and applications of behavior informatics and behavior computing
  • Includes supplementary material: sn.pub/extras

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Table of contents (23 chapters)

  1. Front Matter

    Pages I-XVI
  2. Behavior Modeling

    1. Front Matter

      Pages 1-1
    2. Analyzing Behavior of the Influentials Across Social Media

      • Nitin Agarwal, Shamanth Kumar, Huiji Gao, Reza Zafarani, Huan Liu
      Pages 3-19
    3. Modeling and Analysis of Social Activity Process

      • Can Wang, Longbing Cao
      Pages 21-35
    4. Semi-Markovian Representation of User Behavior in Software Packages

      • Prateeti Mohapatra, Howard Michel
      Pages 57-68
  3. Behavior Analysis

    1. Front Matter

      Pages 69-69
    2. P-SERS: Personalized Social Event Recommender System

      • Yun-Hui Hung, Jen-Wei Huang, Ming-Syan Chen
      Pages 71-89
    3. Scoring and Predicting Risk Preferences

      • Gürdal Ertek, Murat Kaya, Cemre Kefeli, Özge Onur, Kerem Uzer
      Pages 143-163
    4. An Introduction to Prognostic Search

      • Nithin Kumar M, Vasudeva Varma
      Pages 165-175
  4. Behavior Mining

    1. Front Matter

      Pages 177-177
    2. Clustering Clues of Trajectories for Discovering Frequent Movement Behaviors

      • Chih-Chieh Hung, Ling-Yin Wei, Wen-Chih Peng
      Pages 179-196
    3. Linking Behavioral Patterns to Personal Attributes Through Data Re-Mining

      • Gürdal Ertek, Ayhan Demiriz, Fatih Cakmak
      Pages 197-214
    4. Mining Causality from Non-categorical Numerical Data

      • Joaquim Silva, Gabriel Lopes, António Falcão
      Pages 215-227
    5. A Fast Algorithm for Mining High Utility Itemsets

      • Show-Jane Yen, Chia-Ching Chen, Yue-Shi Lee
      Pages 229-240
    6. Individual Movement Behaviour in Secure Physical Environments: Modeling and Detection of Suspicious Activity

      • Robert P. Biuk-Aghai, Yain-Whar Si, Simon Fong, Peng-Fan Yan
      Pages 241-253

About this book

'Behavior' is an increasingly important concept in the scientific, societal, economic, cultural, political, military, living and virtual worlds. Behavior computing, or behavior informatics, consists of methodologies, techniques and practical tools for examining and interpreting behaviours in these various worlds. Behavior computing contributes to the in-depth understanding, discovery, applications and management of behavior intelligence. With contributions from leading researchers in this emerging field Behavior Computing: Modeling, Analysis, Mining and Decision includes chapters on: representation and modeling behaviors; behavior ontology; behaviour analysis; behaviour pattern mining; clustering complex behaviors; classification of complex behaviors; behaviour impact analysis; social behaviour analysis; organizational behaviour analysis; and behaviour computing applications. Behavior Computing: Modeling, Analysis, Mining and Decision provides a dedicated source of reference for the theory and applications of behavior informatics and behavior computing. Researchers, research students and practitioners in behavior studies, including computer science, behavioral science, and social science communities will find this state of the art volume invaluable.

Reviews

Jair Merlo, Accenture, São Paulo, Brazil

Excerpts from full review posted Oct 12 2012 to Computing Reviews [Review #: CR140595 (1302-0087)]

...In spite of the spectrum of subjects and diversity of authors, the book’s editors have been extremely successful in providing coherent and integrated content...

After a thorough depiction of the theoretical state of the art in behavior modeling, chapter 4 offers a gold mine for practitioners: a semi-Markovian algorithm for user behavior analysis that is very easy to grasp, even for novices, and implemented in ActiveX...

Part 4 continues to explore applications of behavior computing with a plethora of diverse cases that illustrate the importance of this novice discipline.

The book provides valuable knowledge for both academia and industry.

Editors and Affiliations

  • Advanced Analytics Institute, University of Technology, Ultimo, Sydney, Australia

    Longbing Cao

  • Department of Computer Science, University of Illinois, Chicago, USA

    Philip S. Yu

Bibliographic Information

Buy it now

Buying options

eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access