Overview
- Authors:
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Jonathan Sutherland
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Diane Canwell
- Arranged alphabetically enabling the reader to quickly find the term or entry of immediate interest
All major concepts, terms, theories and theorists are covered and crossreferenced
Complex terminology is made clear with diagrams and illustrations
Comprehensive reference and website suggestions
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Table of contents (24 chapters)
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- Jonathan Sutherland, Diane Canwell
Pages 1-10
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- Jonathan Sutherland, Diane Canwell
Pages 11-22
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- Jonathan Sutherland, Diane Canwell
Pages 23-45
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- Jonathan Sutherland, Diane Canwell
Pages 46-54
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- Jonathan Sutherland, Diane Canwell
Pages 55-80
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- Jonathan Sutherland, Diane Canwell
Pages 81-96
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- Jonathan Sutherland, Diane Canwell
Pages 97-110
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- Jonathan Sutherland, Diane Canwell
Pages 111-114
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- Jonathan Sutherland, Diane Canwell
Pages 115-134
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- Jonathan Sutherland, Diane Canwell
Pages 135-137
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- Jonathan Sutherland, Diane Canwell
Pages 138-139
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- Jonathan Sutherland, Diane Canwell
Pages 140-150
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- Jonathan Sutherland, Diane Canwell
Pages 151-173
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- Jonathan Sutherland, Diane Canwell
Pages 174-179
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- Jonathan Sutherland, Diane Canwell
Pages 180-192
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- Jonathan Sutherland, Diane Canwell
Pages 193-211
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- Jonathan Sutherland, Diane Canwell
Pages 212-212
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- Jonathan Sutherland, Diane Canwell
Pages 213-218
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- Jonathan Sutherland, Diane Canwell
Pages 219-232
About this book
Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.
About the authors
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.