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Table of contents (9 chapters)
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About this book
Reviews
"The authors' research and analysis is methodical and clear, and their vision accurate. This book is an excellent tool for perfecting ones understanding of luxury. A veritable bible for both professionals and students."
- Yaffa Assouline, Founder and Editor-in-Chief of LuxuryCulture.com
'Neither enthralled by luxury's glamor nor over-critical of its excesses, the authors offer an informed and balanced assessment of the industry's current condition and how it must prepare for the future.'
- Soumitra Dutta, Dean, S.C. Johnson Graduate School of Management, Cornell University, New York
About the authors
Rachna Joshi Nair has worked in the luxury, apparel and hospitality industries for 20 years, spanning both Eastern and Western cultures. During her tenure at Louis Vuitton, Rachna implemented business strategies through forecasting, product development, sourcing, merchandising, market entry, retail, and customer relationship management. She has spoken at international conferences in Europe and India about future challenges for luxury, and has provided cultural and brand training to the world's leading luxury companies. She holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris.
Together, they are the co-founders of NAIR-SAFIR, strategy consultants helping companies integrate shared-value thinking into their corporate culture and communications.
Bibliographic Information
Book Title: Real Luxury
Book Subtitle: How Luxury Brands Can Create Value for the Long Term
Authors: Misha Pinkhasov, Rachna Joshi Nair
DOI: https://doi.org/10.1057/9781137395573
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
Hardcover ISBN: 978-1-137-39556-6Published: 27 August 2014
Softcover ISBN: 978-1-349-48423-2Published: 01 January 2014
eBook ISBN: 978-1-137-39557-3Published: 28 August 2014
Edition Number: 1
Number of Pages: VIII, 228
Topics: Marketing, Innovation/Technology Management, Economics, general, Business Strategy/Leadership, Development Economics