The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. This rich collection from an eclectic group of strategists provides alternatives.

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About the author

JULIE VERITY (PhD) is a consultant, lecturer, writer and researcher in the field of strategy. She has split her working life between academia and the commercial world, bringing to each experience and knowledge from the other. Chosen to be the Shell International Fellow at Cranfield School of Management in 1990, her two year fellowship became a twenty year consulting relationship with the giant global oil group. Within Shell, she has worked with the Scenario team, with the Corporate Communications function, with Learning and with many of the Group's national companies. Julie holds visiting faculty positions at Cranfield and Cass Business School and is an associate at Duke CE.

This is an edited collection of chapters from strategists who are academics, practitioners and consultants, all three or combinations of these.

Julie Verity

Bibliographic Information

Book Title: The New Strategic Landscape
Book Subtitle: Innovative Perspectives on Strategy
Authors: Julie Verity
Series Title: Cass Business Press
DOI: https://doi.org/10.1057/9781137283368
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2012
Hardcover ISBN: 978-0-230-35837-9Published: 19 October 2012
Softcover ISBN: 978-1-349-34749-0Published: 19 October 2012
eBook ISBN: 978-1-137-28336-8Published: 18 October 2012
Series ISSN: 2947-7964
Series E-ISSN: 2947-7972
Edition Number: 1
Number of Pages: X, 181
Topics: Business Strategy/Leadership, Management, Corporate Communication/Public Relations, International Business, Innovation/Technology Management, Knowledge Management

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Table of contents (10 chapters)

Front Matter

Back Matter

About this book