The Historical Consumer

1. Front Matter

   Pages i-xiii

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2. Introduction: Japan’s Consumption History in Comparative Perspective

   1. Introduction: Japan’s Consumption History in Comparative Perspective

      • Penelope Francks, Janet Hunter

      Pages 1-23

3. Gender, the Household and Consumption

   1. Front Matter

      Pages 25-25

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   2. The Role of Housework in Everyday Life: Another Aspect of Consumption in Modern Japan

      • Masayuki Tanimoto

      Pages 27-55

   3. Like Bamboo Shoots after the Rain: The Growth of a Nation of Dressmakers and Consumers

      • Andrew Gordon

      Pages 56-78

   4. Building up Steam as Consumers: Women, Rice Cookers and the Consumption of Everyday Household Goods in Japan

      • Helen Macnaughtan

      Pages 79-104

4. Tradition, Modernity and the Growth of Consumption

   1. Front Matter

      Pages 105-105

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   2. Japanese Modernisation and the Changing Everyday Life of the Consumer: Evidence from Household Accounts

      • Satoru Nakanishi, Tomoko Futaya

      Pages 107-126

   3. Sweetness and Empire: Sugar Consumption in Imperial Japan

      • Barak Kushner

      Pages 127-150

   4. Kimono Fashion: The Consumer and the Growth of the Textile Industry in Pre-War Japan

      • Penelope Francks

      Pages 151-175

   5. Reviving Tradition: Patients and the Shaping of Japan’s Traditional Medicines Industry

      • Maki Umemura

      Pages 176-203

5. Spaces and Pathways of Consumption

   1. Front Matter

      Pages 205-205

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   2. Getting on a Train: Railway Passengers and the Growth of Train Travel in Meiji Japan

      • Naofumi Nakamura

      Pages 207-234

   3. People and Post Offices: Consumption and Postal Services in Japan from the 1870s to the 1970s

      • Janet Hunter

      Pages 235-258

   4. Mail-Order Retailing in Pre-War Japan: A Pathway of Consumption Before the Emergence of the Mass Market

      • Isamu Mitsuzono

      Pages 259-283

   5. From Corporate Playground to Family Resort: Golf as Commodity in Post-War Japan

      • Angus Lockyer

      Pages 284-305

   6. History and the Study of Consumerism: A Historian of the West Looks to Japan

      • Beverly Lemire

      Pages 306-324

6. Back Matter

   Pages 325-329

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This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development.

• development
• economic development
• growth
• Japan
• retailing

• University of Leeds, UK

  Penelope Francks

• London School of Economics and Political Science, UK

  Janet Hunter

PENELOPE FRANCKS Honorary Lecturer in Japanese Studies, University of Leeds; Research Associate, SOAS, London, UK TOMOKO FUTYAMA JSPS Fellow ANDREW GORDON Lee and Juliet Folger Fund Professor of History, Department of History, Harvard University, USA JANET HUNTER Saji Professor of Economic History, London School of Economics, UK BARAK KUSHNER Lecturer in Modern Japanese History, Faculty of Middle Eastern and Asian Studies, University of Cambridge, UK BEVERLY LEMIRE Professor & Henry Marshall Tory Chair, Department of History & Classics and Department of Human Ecology, University of Alberta, Canada ANGUS LOCKYER Lecturer in the History of Japan, Department of History, SOAS, London, UK HELEN MACNAUGHTAN Lecturer in International Business & Management (Japan), Department of Financial & Management Studies, SOAS, London, UK ISAMU MITSUZONO JSPS Fellow, Graduate School of Humanities and Sociology, University of Tokyo, Japan NAOFUMI NAKAMURA Associate Professor of Business History, Institute of Social Science, University of Tokyo, Japan SATORU NAKANISHI Professor, Graduate School of Economics, Nagoya University, Japan MASAYUKI TANIMOTO Professor of Economic History, Graduate School of Economics, University of Tokyo, Japan MAKI UMEMURA Sasakawa Lecturer in Japanese Studies, Cardiff Business School, Cardiff University, UK

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