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Entrepreneurial Values and Strategic Management

Essays in Management Theory

  • Book
  • © 2010

Overview

Authors:
  1. Vittorio Coda
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Part of the book series: Bocconi on Management (BOCCOM)

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xii
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  2. Introduction: Some Thoughts on Vittorio Coda’s Contributions to Strategic Management

    1. Introduction: Some Thoughts on Vittorio Coda’s Contributions to Strategic Management

      • Robert M. Grant
      Pages 1-12

  4. The Framework of Strategic Management

    1. Front Matter

      Pages 63-63
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    2. The Evaluation of the Entrepreneurial Formula

      • Vittorio Coda
      Pages 65-90

    3. The Purpose of the Firm: Physiology and Pathology

      • Vittorio Coda
      Pages 91-113

    4. Governing Strategy Dynamics

      • Vittorio Coda, Edoardo Mollona
      Pages 114-144

    5. Strategy and Communication: The Missing Link

      • Vittorio Coda
      Pages 145-175

  5. Meeting the Challenges to the Entrepreneurial Economy

    1. Front Matter

      Pages 177-177
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    2. The Role of Ownership in Corporate Restructuring

      • Vittorio Coda
      Pages 179-187

    3. The Relationship between the Firm and Its Workforce: Prospects for Change

      • Vittorio Coda
      Pages 188-199

    4. Ethical Codes and Market Culture

      • Vittorio Coda
      Pages 200-212

    5. In Support of a Free and Responsible Entrepreneurial Economy

      • Vittorio Coda
      Pages 213-226

  6. Back Matter

    Pages 227-233
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Keywords

About this book

Vittorio Coda's discussion of the goals and purpose of the business enterprise illuminates the long-running debate over the goals of the firm. His conceptualization of the firm and its relationships within society transcends stale arguments over shareholders versus stakeholders by viewing the firm less as an agent of individual interests and more as an engine of social development that unifies the interests of the different participants. In articulating a model of the entrepreneurial firm embedded in a social system and a values system based upon notions of fairness and social responsibility, Coda offers an original approach to interpret the business system. The view of a socially-responsible, entrepreneurial, business sector surfacing in this book offers an attractive alternative to most of the prevailing models of market capitalism that have attracted criticism over the past decades.

About the author

VITTORIO CODA is Professor Emeritus of Business Strategy at Università Bocconi, Milan, Italy, where he served as Director of the Department of Business Administration. He was also Chairman of SDA Bocconi School of Management, and an editor or board member of several academic journals. He was also President of the Italian Academy of Management.

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