Japanese Consumer Dynamics

1. Front Matter

   Pages i-xvii

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2. Japanese Consumers Today

   1. Front Matter

      Pages 1-1

      PDF

   2. The Historical Development of Japanese Consumerism

      • Parissa Haghirian

      Pages 3-17

   3. Japanese Consumer Behaviour

      • Parissa Haghirian, Aaron Toussaint

      Pages 18-30

   4. Consumer Rights in Japan

      • Luke Nottage

      Pages 31-61

3. Japanese Consumer Groups

   1. Front Matter

      Pages 63-63

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   2. Elderly Consumers in Japan: The Most Mature ‘Silver Market’ Worldwide

      • Emmanuel J Chéron

      Pages 65-90

   3. The Single Market

      • Kristie Collins

      Pages 91-107

   4. Indulging in Luxury? Japan’s ‘New Rich’ Consumers

      • Parissa Haghirian

      Pages 108-120

   5. Male Order: Resonating with Today’s Young Male Japanese Consumers

      • Aaron Toussaint

      Pages 121-145

   6. Otaku Consumers

      • Patrick W Galbraith

      Pages 146-161

4. Consumer Trends in Japan

   1. Front Matter

      Pages 163-163

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   2. Beyond Sushi and Tempura: An Overview of the Japanese Food Market

      • Stephanie Assmann

      Pages 165-184

   3. Fashion, Self, Postmodern Consumer Culture and Sex and the City

      • Aiko Yoshioka

      Pages 185-206

   4. Mobile Consumers and Consumption in Japan

      • Benjamin Hentschel

      Pages 207-237

5. Back Matter

   Pages 239-244

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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

• Import
• Japan
• marketing

• Sophia University, England

  Parissa Haghirian

Dr. PARISSA HAGHIRIAN is Associate Professor of International Management at the Faculty of Liberal Arts at Sophia University in Tokyo, Japan. She is further a visiting professor at Groupe HEC in Paris, Aalto University, Keio Business School and an adjunct professor at Temple University in Tokyo. Parissa holds a Master degree in Japanese Anthropology (University of Vienna, Austria), a Master degree and a PhD in International Management (Vienna University of Business, Austria). Since joining Sophia University Dr. Haghirian has taught undergraduate, graduate and MBA level classes on the subject of Japanese business practices and researched and consulted on numerous aspects of Japanese business practices with Western and native Japanese companies in Tokyo. She has published several books and articles on the topic and is the editor of 'J-Management; Fresh Perspectives on the Japanese Firm in the 21st Century' and 'Innovation and Change in Japanese Management'

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