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Palgrave Macmillan

Horwath Book of Tourism

  • Book
  • © 1990

Overview

Editors:
  1. Miles Quest
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Table of contents (24 chapters)

  1. Front Matter

    Pages i-viii
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  2. The Age of Travel

    • Miles Quest
    Pages 1-9

  3. Tourism: its Economic Importance

    • Brian Archer, John Fletcher
    Pages 10-25

  4. Marketing the Tourism Product

    • David Jeffries
    Pages 26-34

  5. New Destinations for Developed Countries

    • Roger Doswell
    Pages 35-45

  6. Tourism: Is Future Demand Changing?

    • Carson L. Jenkins
    Pages 46-55

  7. Business Travel — a Boom Market

    • John Petersen, Kevin Belchambers
    Pages 56-65

  8. The Growth of Conferences and Incentives

    • Geoffrey V. Smith
    Pages 66-75

  9. The UK Holiday Market

    • Peter Chester
    Pages 76-86

  10. The Development of New Tourism Products

    • Stephen Mills
    Pages 87-97

  11. Transport — the Vital Links

    • David Robinson
    Pages 98-107

  12. Tourism Facing Change

    • Leonard J. Lickorish
    Pages 108-127

  13. Factors Affecting Tourism

    • Nancy Cockerell
    Pages 128-135

  14. Packaging the Tourism Product

    • Michael Knowles
    Pages 136-144

  15. The Retail Travel Shop

    • Paul Foster
    Pages 145-152

  16. The USA — a Major Tourism Generator

    • Edward Berrol
    Pages 153-173

  17. The UK Hotel Industry

    • Christopher Bond
    Pages 174-184

  18. The European and International Hotel Industry

    • Raymond Fenelon
    Pages 185-193

  19. The Service Challenge

    • John Wright
    Pages 194-200

  20. Manning the Tourism and Leisure Industry

    • Duncan Rutter
    Pages 201-218
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About this book

The Horwath Book of Tourism looks at the factors involved in the past and future development of tourism through the eyes of nearly 30 independent authors from Europe and America, all of them specialists in their field. The book examines the component parts of the tourism industry and seeks to present a broad picture of international tourism - one of the most dynamic industries in the world - presenting at the same time, some solutions to the problems which it faces in the next decade.

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