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Table of contents (7 chapters)
Keywords
About this book
Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.
Authors and Affiliations
About the author
Pável Reyes-Mercado is a Professor at Anáhuac University, México, where his research focuses upon entrepreneurship, consumer behaviour, and the adoption of technological innovations. Pável also has industry experience at companies such as Alcatel, Coca Cola and HSBC Bank, and is also a member of the Academy of Marketing Science, and the American Marketing Association.
Bibliographic Information
Book Title: Eco-Innovations in Emerging Markets
Book Subtitle: Analyzing Consumer Behaviour and Adaptability
Authors: Pável Reyes-Mercado
DOI: https://doi.org/10.1057/978-1-137-58742-8
Publisher: Palgrave Macmillan London
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-58741-1Published: 15 June 2016
eBook ISBN: 978-1-137-58742-8Published: 26 May 2016
Edition Number: 1
Number of Pages: XXII, 131
Number of Illustrations: 17 b/w illustrations, 1 illustrations in colour
Topics: Innovation/Technology Management, Emerging Markets/Globalization